Rupifi - Capital Lending Company, India

The Company in 3 lines

1. Rupifi works with over 20+ B2B marketplaces, including Walmart, Jumbotail, and others. It provides credit to its merchant partners (working capital). These checks have ticket sizes varying from ₹10,000 to ₹10,000,00.
2. It provides merchants access to capital, which is the most difficult challenge in India. Small businesses rely on the profits from selling their existing inventory to purchase their next batch.
3. A timely infusion of working capital enables merchants to manage financially sound operations. It also increases their revenue. The company also claims to have experienced an increase in the number of clients. It operates on a simple premise: buy now and pay later.

Quick Information

Website: Click here

Social Media Profiles: Facebook, Twitter, Linkedin

Headquarters: Bengaluru, India

Business Model: B2B BNPL, B2B2C

Founding Year: 2020

Number of Employees: 11-50

Core Team Members: Ankit Singh, Anubhav Jain, Jawaid Iqbal

Revenue Streams: SME Marketplace Transactions

Target Market: SMEs

Basic Information

Ankit Singh, Jawaid Iqbal, and Anubhav Jain met through LinkedIn contacts. They were brainstorming startup ideas. Then arose a question of working capital for SMEs.

After nearly 18 months of research and brainstorming, they realized many challenges still needed to be addressed due to working capital. This led to the creation of Rupifi. The integrated B2B payment player with access to credit for SMEs.

The B2B marketplace is the platform's primary pillar. The SME transacting on the marketplace is the key consumer.