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Gmail is taking email security to the next level by introducing verified checkmarks for trusted senders[1]. This new feature, similar to the blue checkmarks on social media platforms, aims to boost trust and protect users from email spoofing by distinguishing genuine emails from potential phishing attempts[2].
The verified checkmarks are a part of the Brand Indicators for Message Identification (BIMI) initiative and leverage Domain-based Message Authentication, Reporting, and Conformance (DMARC) to ensure the authenticity of emails[1]. By displaying a blue checkmark next to the sender's name, Gmail is helping users easily identify emails from verified senders, thus enhancing their overall email security[3].
This new feature is expected to benefit users and organizations by reducing the chances of phishing scams and ensuring that users receive legitimate emails from trusted sources[2]. For organizations, verified checkmarks can serve as a trust signal, increasing the chances of their emails being opened and read by recipients[4].
The roll-out of Gmail's verified checkmarks comes amidst increasing concerns about email security and the prevalence of phishing attacks[2]. By implementing this feature, Google is proactively safeguarding its users from malicious emails and ensuring a more secure email experience.
To receive a verified checkmark, organizations must implement DMARC and meet specific technical requirements, ensuring their email authentication practices are up to par[1]. Once these requirements are met, their emails display the blue checkmark, signifying a trusted sender.
With the introduction of verified checkmarks in Gmail, Google is reinforcing its commitment to user security and enhancing the overall email experience. The blue checkmark feature is a welcome addition that will help users stay protected from email spoofing and phishing attacks while benefiting organizations that send legitimate emails.
For more information on this update, you can refer to the following articles:
