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Neela Mediatech's TMKOC PLAY, based on the popular show Taarak Mehta Ka Ooltah Chashmah, has formed a strategic alliance with JioGames. The partnership seeks to bring a diverse selection of over 50 titles to the JioGames platform, addressing the enormous Indian mobile and cloud gaming population.
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JioGames x TMKOC Play
Neela Mediatech, a newcomer to the gaming sector, has partnered with JioGames to utilize its massive user base of over 500 million. Jio platform users can now immerse themselves in a myriad of games themed around the beloved 'TMKOC,' bringing the characters to life in an interactive gaming environment.
This collaboration is a deliberate move to capitalise on the vast popularity of TMKOC and Jio, expanding the user base for an amazing digital entertainment experience.
"TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns," said Asit Modi, the Creator, Producer, and Managing Director of Neela Film Production and Neela Mediatech.
As an outcome, it's a strategic decision to capitalize on each other's abilities."
TMKOC Play and JioGames collaborate to bring over 50 TMKOC-based mobile games to Indian gaming enthusiasts.
— AnimationXpress.com (@AnimationXpress) November 29, 2023
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Investment and Growth Opportunities
Neela Films, the production company of Taarak Mehta Ka Ooltah Chashmah, has just invested INR 24 crore in Neela Mediatech, which will focus on gaming, animation, and e-commerce as expansions of the Taarak Mehta Ka Ooltah Chashmah IP.
The investment has generated considerable benefits, with 5 million game downloads and a significant increase in YouTube rhymes channel subscribers, which has risen from 1.5 million to an astonishing 3 million across different languages.
What is TMKOC Play?
TMKOC PLAY offers a wide variety of free-to-play games and cloud-based adventures for both single-player and multiplayer players. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying, and Tapu Skating Adventure are among the first titles available.
The charm and soul of the TMKOC universe are captured in these games, giving players an immersive and amusing experience. Neela Mediatech, a gaming and animation studio under Neela Film, seeks worldwide reach while combining cutting-edge technology trends.
Rooted in the history of TMKOC, the studio is committed to moving the Indian gaming industry ahead with a consistent commitment to excellence. Popular games such as Run Jetha Run, Bhide Scooter Race, and Popat Shortcut Race have acquired popularity on platforms such as the Google Play Store and the Apple App Store.
How To Download and Play TMKOC on JioGames?
- Download JioGames on your device.
- Search for TMKOC currently there is Air Hockey on the Platform
- Click on Play and enjoy the game
More games shall soon be released on the platform.
A Year-Defining Partnership
The collaboration between TMKOC PLAY and JioGames is a big step forward in the area of mobile gaming, bringing the beloved characters of Taarak Mehta Ka Ooltah Chashmah to the fingertips of millions. The influx of investment, combined with a commitment to quality, places Neela Mediatech as a crucial participant in shaping the future of gaming entertainment in India.
