Table of contents
This piece will offer a comprehensive guide to digital marketing strategies for Indian startups, covering topics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and online advertising.
With today's growing networking and technical breakthroughs, companies must have a strong online presence to reach and engage their target customers. Digital marketing is the most convenient and effective method to accomplish the following.
Several digital marketing channels and strategies are available in the market, making it difficult for businesses to know where to start. Hence, let's look at several digital advertising strategies for startups in India to help you figure out your ideal strategy and, more importantly, where to start.
Content Marketing for startups
Regarding blogging, posts, website presentations, or graphical content, every piece of content you upload, whether text, image, video, or design, should add value to your company. Content marketing was initially developed to assist brands in clarifying their message.
What is the brand, what do they do, how do they make a difference, why are they doing it, where did it come from, whom are they doing it for, and who created this concept?
You should respond to these questions in the most imaginative way possible, making 5Ws and 1H the most important segment of content marketing so that the audience understands your aim.
Content marketing is effective in SEO and SMO techniques for increasing brand recognition. It also works in tandem with outreach efforts because people will start talking about your startup following a public appearance in their feed of your mesmerizing content.
Content marketing is important for startups and customers since it allows customers to understand and use your service if applicable. It also allows brands to reach out and roar about their existence for the public to notice.
Actionable tips on content marketing for startups in India:
- Establish a routine to publish a guest post about your startup once a month.
- Make an engaging newsletter and avoid spam.
- Organize webinar series and social media "LIVE."
- Use email-based content to generate natural leads.
- Create and distribute original statistics and research via posts.
Prime example of content marketing for startups in India:
Amul Dairy Cooperative Society
It always generates content advertisements with a meticulous essence in their content, allowing them to build a positive bond or relationship with customers, more like family-oriented content, and a presence on all social media platforms.
It heavily promotes television and is a good example of moment marketing. It catches a moment and develops content around it, whether it's a festival invite, a welcome, an event, or a meme.
Search Engine Optimization SEO for startups
Once you've built a website and launched your services and products online, it's time to focus on generating organic traffic, necessitating search engine optimization tactics such as intensive keyword research and other Google ranking factors.
If you are optimizing an SEO practice for your website, have a dedicated SEO team to help you rank your website quickly by following all the SEO principles and practices.
SEO is not a fast or quick outcome-based process. It takes at least four to six months to see results; the older your content grows, the more positive outcomes it will show. If your content is effective, the following tips will help you rank the best.
Actionable tips on SEO for startups in India:
- Stay current with targeted keywords at all times.
- Use the content marketing strategies listed above.
- Develop keyword-rich on-page SEO content to increase your organic reach.
- Always include backlinks to your content by guest posting it on other pages and then connecting it to your blog.
- Employ alt tags and keep your content updated regularly.
Prime example of SEO for startups in India:
Looka performs well in terms of SERPs and its AI-based logo-creation concept, which is a new technology. The company gained over 133,500 backlinks from numerous websites targeting SEO and keywords, allowing it to rank higher.
Online advertising for startups
Organic traffic is effective and does not require any additional investment. It is a time-consuming and exhausting procedure that is insufficient for a digital marketing strategy for startups to instantly expand their reach, growth, and visibility.
When paired with SEO, online advertising produces a top-tier digital marketing tool for reaching out to as many potential consumers as possible and connecting with your content. All you have to do is conduct keyword research, employ it, and run ads.
Then simply pay when someone clicks on your advertisements using Google AdWords, the most popular platform, and its Pay Per Click model.
Make sure to select relevant keywords and conduct thorough research on the preferences and needs of your target audience. Competitors will also spend considerable investment on related keyword-based advertisements, so research market strategies and USPs to stand out.
Develop low-budget advertising because a higher budget if not produce the expected results and will only disappoint. So, once you start making profits, run your ads with an increased budget to help you reach and interact with as many people as possible.
Actionable tips on online advertising for startups in India:
- Evaluate your competitor's strategies to create relevant and appealing content.
- Constantly optimize your SEO and content marketing strategy.
- Maintain a presence on various social media networks and run ads based on the platform's needs.
- Develop system-friendly content that works on all devices.
- Build a tailored content experience.
Prime example of online advertising for startups in India:
"Just Do It," a term that anyone would recognize as "NIKE." The corporation has employed the phrase for the past 30 years, and few people remember that its products are exclusively designed for marathon runners.
If you look at its commercials and content marketing-based digital marketing campaigns from the past to the present, you will notice this tagline being utilized everywhere. It represents the firm and brand with an emotional tie now with followers, which gives some a nostalgic vibe.
This is the power of advertising and how efficiently it forms and creates a mental and visual representation of a brand in the mind and perception of the customer.
Email Marketing for startups
Email marketing is another effective digital marketing method for promoting businesses online, with a 400% return on investment potential. This means that for every dollar invested in email marketing, you will receive 40 times more benefits.
Email marketing campaigns are one of the most effective strategies for spreading your company's reputation and generating new leads, which is vital for any brand in the industry, whether it operates online or offline.
Actionable tips on email marketing for startups in India:
- Ensure your emails go to the individuals who want them, and don't spam.
- Employ engaging and effective subject lines, and keep it short and sweet for users.
- Check that your emails do not use the "no-reply" method.
- Request and respond to consumer feedback.
- A strong CTA is always a powerful and engaging strategy.
Prime example of email marketing for startups in India:
BuzzFeed is well-known for its excellent content marketing, but we placed it in this section because of its equally effective email marketing efforts. It inserts a catchy title and an engaging, incredibly appealing preview text that builds a reader's interest.
It develops email subject lines similar to how we create article or blog headlines, which increases open rates and improves readership and viewership of its emails.
Social Media Marketing for startups
India has 467 million active social media users, accounting for 32.0% of the total population. In early 2023, almost 1.10 billion cellular mobile networks were active in India, making social media marketing the current and future significant tool of digital marketing approach for entrepreneurs.
Like the other strategies discussed above, we left social media marketing for last since it can generate organic traffic when all the strategies mentioned above are combined with social media marketing campaigns, resulting in effective growth.
Social media marketing is the most cost-effective way to raise brand exposure because you only need a social media account. It is the most convenient method of communicating with the target audience and presenting the message directly one-on-one.
Actionable tips on social media marketing for startups in India:
- Establish a presence across all platforms, each with a distinct and devoted strategy.
- Generate content that is relevant to your brand's message.
- Engage with memes and informative content that speaks more about your brand regularly.
- Use as many SEO, content marketing, online advertising, and other promotional strategies as possible.
- Engage with and respond to your followers, whether in comments or DMs.
Prime example of social media marketing for startups in India:
Spotify emailed every subscriber about the end of the year and their overall achievements, such as favorite artists, hours of listening, etc. It successfully combined email marketing with engaging SEO-enhanced content marketing and a digital marketing strategy that enabled consumers to share their accomplishments on social media platforms.
Spotify wrapped is a prime example of, rather than all other tactics, since it significantly communicated with the audience over all possible digital marketing strategies and interaction channels.
Spotify is what it is today because of its personalization!