FMCG major Dabur India all set to launch its direct-to-consumer e-portal soon

FMCG major Dabur India all set to launch its direct-to-consumer e-portal soon

Tech

Dabur India is set to foray into the booming direct-to-consumer (D2C) business in the coming months, joining the likes of Hindustan Unilever, which have taken the route to grow their online presence.


D2C is a business model where the brand sells directly to the consumer.

One of the first companies to use this in India, Hindustan Unilever (HUL) launched its D2C portal last year and has seen some great results, with sales going up by 30% over last year.

The move comes at a time when D2C has been rapidly gaining ground in the country and enabling brands to engage with consumers directly without involving third parties like retailers and distributors.

D2C, which stands for direct-to-customer, refers to selling products directly through online platforms rather than through distribution channels such as stores or catalogs.

The concept of D2C has gained popularity over the years due to its ability to offer an all-inclusive experience for both manufacturers and consumers because it eliminates any middlemen involved in the process, such as retailers who take a commission from manufacturers for selling their products through their stores or catalogs; distributors who sell branded goods such as cosmetics across various cities; etcetera.

However, it will be different from Nykaa's e-commerce venture as it will not sell beauty and wellness products but ayurvedic supplements like chyawanprash and honey, it added.

The company said that the portal would also help build brand loyalty among consumers by providing information about Dabur products through a comprehensive database of ingredients used in its formulations.

"A new division within the group has been created to look after this new business model, which was incorporated on December 23 last year,"

Said one source, who did not want (to be) identified.

The company’s new division will create an online platform where consumers can buy products from Dabur, like toothpaste, face wash, hair oils, etc., without visiting their stores or going through any other hassle. The new affiliate could also work in tandem with ecommerce companies such as Amazon & Flipkart, which have been growing rapidly in recent years by offering customers faster delivery options along with better prices than regular retailers do

Incorporated as Vigro Natural Direct Pvt Ltd, it is registered with the Ministry of Corporate Affairs (MCA).

Incorporated as Vigro Natural Direct Pvt Ltd, it is registered with the Ministry of Corporate Affairs (MCA). The company is being set up in Noida and will offer some of Dabur's OTC products - including chyawanprash and honey.

"We have always been a part of our consumers' lives,"

Said Pankaj Mehra, managing director of Dabur India.

"Our aim is to be more than just a consumer brand for them."
"The company is being set up in Noida and will offer some of Dabur's OTC products - including chyawanprash and honey - directly to customers through its website,"

The source added.

The company is being set up in Noida and will offer some of Dabur's OTC products - including chyawanprash and honey - directly to customers through its website.

The move aims to tap into the growing demand for ayurvedic medicines, especially among women looking for a healthy alternative to common sunscreens. The new division will oversee non-prescription products like shampoos, soaps, and creams.

Conclusion

The company is being set up in Noida and will offer some of Dabur's OTC products - including chyawanprash and honey - directly to customers through its website.


Heena Vinayak

An entrepreneur at heart, I love to write about startups & tech businesses.