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OnePlus' enigmatic advertising showcasing a silhouette of a party speaker piqued the tech community's interest amid speculations of the firm unveiling a speaker. However, OnePlus has now confirmed that the rumour was about an effort dubbed the OnePlus AI Music Studio, not new hardware.
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While OnePlus is well-known for its smartphones, the company's foray into AI music creation has taken many by surprise. The OnePlus AI Music Studio enables people all over the world to "compose, create, and craft unique tunes with just a prompt."
Beyond music composition, the platform allows users to create music videos for their tracks, which can then be shared on social media networks. OnePlus is also well-known for its marketing prowess, and the recent campaign heightened interest in new hardware.
The surprising shift toward an AI music endeavour demonstrates the brand's adaptability and ambition to explore new technical frontiers. The AI music studio is available both in India and around the world.
To promote participation, OnePlus has announced a contest in India, the United States, and Europe, allowing people to compose and submit tracks for consideration. The business intends to choose 100 customer entries from the three locations, with winners receiving merchandise tickets on the OnePlus website.
The AI Music Studio employs a novel creative approach. Users begin by choosing the genre and atmosphere of their video, among topics such as cyberpunk, nature, study and work, and travel.
A random selection and an "AI Music Video" option are also available. Users then offer a prompt to describe the music, and the AI algorithm develops an audio track and an accompanying video based on this information.
The technical details of the service, including the music on which the AI has been trained, remain unknown. OnePlus, on the other hand, emphasizes that the platform is an "extraordinary fusion where technology harmonizes with creativity, empowering users to embody the artist they've always envisioned."
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When users reuse the same selections and prompts, the AI program displays diversity by producing various music. The video depicts an animated image of a human evolving into several characters.
Users can either download or post the vertical video, with the latter potentially resulting in their work being featured on the music studio's webpage. Users are encouraged to enter the contest by uploading their music tracks before December 17 at 5 p.m.
Winners will be able to purchase goods on the OnePlus website. Users may submit several items, but contributions containing dangerous or inappropriate content or breaking copyright restrictions will be rejected. OnePlus is likely to publish the date of the competition's results as the contest advances.
The OnePlus AI Music Studio illustrates the company's commitment to promoting creativity through technology, offering customers an innovative and engaging platform to express themselves artistically in the realms of music and videos.
