Table of contents
The Company in 3 lines
- Nestasia is an online décor and lifestyle company seeking to provide a unique range of modern and traditional products.
- The company makes and exports products from Indian and Southeast Asian cultures, offering various designs using materials such as clay, metal, wood, marble, etc.
- Nastasia's websites have 6,000 products in various categories, such as kitchen, dining, bathing, storage, and gardening.
Website: Click here
Business Model: D2C
Founding Year: 2018
Number of Employees: 11-50
Core Team Members: Aditi Murarka, Anurag Agrawal (founders)
Revenue Streams: Product Sales
Target Market: Aged 25-40, Home Decor Enthusiasts, Interior Designers
Aditi Murarka Agarwal was working in Singapore. She frequently traveled around South East Asia, exploring villages and towns. She saw a sense of the craftsmanship present in those places. Those travels were her first encounters with handcrafted goods.
When she returned to India, she found that India's handicrafts were under-marketed. She believed it required the right impression, especially from North East India.
Murarka aimed to establish a way for these handcrafted and handpicked products to reach people's tables. Hence, Nestasia was born! In just two years, the company has processed 100,000 orders and has over 50,000 current customers spanning seven countries!