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Zomato has recently encountered resistance from numerous restaurant partners who are displeased with the company's commission rates and a decreased service area. Taking to social media, several restaurant owners have voiced their objections and called on the food delivery giant to reassess its current policies.
We at IndiaTech have noted that while Zomato had initially expanded its delivery radius to cater to a wider customer base, the company has since scaled back the service zone. This decision has adversely affected restaurant partners who depend on Zomato for a significant portion of their revenue.
The restaurant partners argue that the combination of elevated commission fees and a limited service area poses a considerable challenge for their businesses. They assert that the reduced delivery radius has lessened their prospective customer pool, while the high commission rates have placed additional pressure on their profit margins.
Responding to the criticism, Zomato has committed to taking its restaurant partners' concerns seriously. The company is expected to initiate discussions with those affected to better understand their issues and explore mutually beneficial solutions.
We at IndiaTech will closely monitor the evolving situation and provide updates on any progress regarding Zomato's policies and their implications for restaurant partners. It remains to be seen if Zomato will adjust its existing practices in response to the feedback from its important partners.