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Starting an online business in India can be an excellent way to take advantage of the country's growing eCommerce market. However, building an eCommerce business from scratch can be a daunting task. From deciding on the right products to sell to creating an online store, there are many factors to consider.
If you think that the eCommerce sector is already saturated with competition and that you would be unable to stand out or establish a presence for yourself, you are WRONG!
The year 2022 saw substantial changes in India's eCommerce sector.
In India, Amazon and Flipkart dominated the eCommerce sector, which encountered intense competition from rising companies such as JioMart, Nykaa, Meesho, Udaan, etc. (1)
The debut of ONDC also triggered waves of upheaval in India's eCommerce market, causing industry players to reassess their tactics with next-generational tools in expanding reach across most territories (2).
This tells you, "if you think you can do it, simply do it."
What you need to run a successful concept or idea is passion, patience, and, most importantly, the correct tools for operating your business. Whether you provide products or services, having the right tools will make your business smoother.
In this article, we have all you need to know about starting your own eCommerce business, overcoming industry myths, and riding your ascent to launch a lucrative yet satisfying business you planned in the back of your mind.
But first, let's look at the Indian eCommerce Sector and understand what eCommerce is.
What is E-Commerce?
E-commerce, also known as electronic commerce, is buying and selling products and services and transferring payments and data using an electronic network such as the Internet.
E-Commerce is frequently confused with E-Business and E-Tail, which are terms used in the online retail transactional process. Customers can visit an online store to explore products and make purchases using their internet-connected systems, which means eCommerce.
When a customer places an order, their web browser sends the request to the server that hosts the eCommerce website. The data is then routed to a central server known as the order manager, which forwards the order to a database that tracks inventory levels, payment details, etc.
Once all the information has been processed, the data gets wrapped up in a circle and returned to the order manager, where the payment, inventory, and so on are checked and validated for the transaction to be completed and accepted.
The order manager then communicates the order data to the warehouse or back office to complete the process and tells the customer that the goods or services can be delivered to the customer.
The process is completed when the real or digital items are delivered to the consumer. However, there are various eCommerce business models, and each differs greatly. Let's have a look at some eCommerce models.
9 Types of E-Commerce Business Models to help you figure out your store's background!
There is a widespread belief that all eCommerce businesses are started, developed, and marketed using the same online tactics and resources, but this is only partially true.
The kind or model of your eCommerce product or service has a bigger impact on your business plan and marketing strategy, as each model has unique characteristics.
Businesses can fit into various eCommerce models, but comprehending the eCommerce models and which ones will work best for your product and service is essential for developing a successful and growth-oriented business.
Here's a quick breakdown of eCommerce business models to assist you in discovering your sector and competitors!
B2C: Business to Consumer
The method of selling directly to customers who are ultimate users of the products and services is referred to as B2C. The vast majority of businesses belong to this category and are referred to as B2C companies.
Since the dotcom boom and increased usage of the Internet and technology gave rise to the eCommerce sector, the industry has exploded in popularity. It is the most frequent and effective business model today and differs from B2B.
What is the Business-to-Commerce (B2C) Model?
The Business-to-Consumer (B2C) model applies to any transaction in which the client receives goods and services directly from any business or selling company without the intervention of a third party. It is the most frequent sort of business in the eCommerce sector.
B2B: Business to Business
B2B refers to any business-to-business transaction or trade between a producer, a wholesaler, and a merchant. It is carried out between firms rather than between a corporation and a specific customer.
In contrast to B2C or other models, B2B refers to how employees from different firms engage with one another, such as through communication tools or social media, to connect for business-to-business transactions and deals.
What is the Business-to-Business (B2B) Model?
The Business-to-Business (B2B) model applies to transactions in a normal supply chain where corporations purchase products and components, such as raw materials from other companies, which are then manufactured and sold to consumers, resulting in a B2C transaction.
C2C: Customer to Customer
C2C refers to cases where customers trade, sell, buy, or exchange goods with other customers, generally online or through digital channels. Auctions and classified adverts are two C2C market implementations that have grown in popularity with the entrance of the Internet, technology, and various platforms such as eBay.
C2C is the most convenient business mode because no brick-and-mortar stores or third-party businesses are involved. It occurs successfully in an internet environment where sellers (customers) offer their products online to customers who buy them online.
What is the Customer-to-Customer (C2C) Model?
The Customer-to-Customer (C2C) model is used when one customer purchases items and services from another customer via a third-party business or platform. This paradigm evolved significantly with the expansion of the eCommerce sector and the sharing economy.
C2B: Customer to Business
C2B refers to the process by which an end user or customer creates a product or service that a business needs to complete its work processes or achieve a competitive advantage. It entirely reverses the typical B2C and B2B business models in which businesses generate services for consumer consumption.
It occurs when a consumer gives a business a fee-based chance to sell a product or service on the consumer's website or blog, in which the website owner is compensated to review the product or service via post, blog, video, and so on.
What is the Customer-to-Business (C2B) Model?
The Customer-to-Business (C2B) Model is the inverse of the typical B2C. Here customers produce value for the organization, which a business uses to engage with its audience and expand the business.
B2G: Business to Government
B2G business models refer to the sale and marketing of goods and services to government agencies, often known as public sector marketing by businesses or private agencies. It entails selling goods and services, and information to the government or one of its agencies.
It provides an easy way for businesses to engage in government projects or items that governments may acquire or require for their organizations, including public sector organizations that introduce laws. All of this is done over the Internet and in real-time bidding.
What is the Business-to-Government (B2G) Model?
The Business-to-Government (B2G) model is used when businesses offer products, services, and information to the government. It is also known as B2A, which stands for Business-to-Administration and refers to businesses that sell or distribute goods and services to the government.
C2G: Customer to Government
C2G refers to government or agency transactions with clients conducted online. It is rare, but it can occur through state pensions and data distribution and reimbursements, filing tax returns, and so on.
It is the platform where consumers make transactions with the government, such as paying taxes, and these operations can be related to education or social security, as previously indicated.
What is the Customer-to-Government (C2G) Model?
The Customer-to-Government (C2G) model is used where there is communication between the customer and the government. It creates a direct path for exchanging comments or information with public sectors, making it easier for citizens to use government-sponsored services.
The C2A Customer-to-Administration Business model is another name for this model.
B2B2C: Business to Business to Customer
B2B2C refers to transactions in which companies collaborate with other businesses to reach new clients. Assume you are developing a product and want to promote or distribute it.
You collaborate with another company and use their service, such as an eCommerce website, and then reach out to the customers. Here both companies benefit from expanded consumer bases.
It also includes marketing efforts on various digital platforms businesses use to reach a specific audience, similar to the B2C concept, although this model is more scalable and flexible.
What is the Business-to-Business-to-Consumer (B2B2C) Model?
The Business-to-Business-to-Consumer model applies to the integration of B2B and B2C for a complete product or service transaction, which involves the collaboration of processes that generate a mutually advantageous service and product delivery with its two-layered approach. Such as business to logistics to customer.
G2B refers to when government entities provide services to businesses such as business permits, electronic documents, or registration documents, among other things. Businesses are the customers here, and the government's role is to provide a range of digital information and service.
Typically, government portals are employed to carry out such eCommerce business models. Everything from business permits to government procurement taxes is now available on the Internet for the professional audience.
What is Government-to-Business (G2B) Model?
The Government-to-Business (G2B) model is used when the government provides services or information to businesses through its website or digital portal, including auctions, contracts, and application submissions.
D2C refers to the selling of products or services without the use of third parties such as merchants or distributors. Here, the seller directly sends the products using logistics services from their warehouse to the end-user (customers).
D2C occurs when people sell products and services directly from a website or store.
It is effective for B2B, C2C, and B2C brands. However, many B2C businesses employ retailers, which is the inverse of D2C. Brands that adopt D2C models have greater control over their business experience, which leads to happier customers and higher income.
What is the Direct-to-Customer (D2C) Model?
The Direct-to-Customer model is used when a seller offers products directly to the customer through its web store, removing the layer of compensation that some networks provide.
B2B vs. B2C vs. D2C: What's the Difference?
The key distinction between B2B and B2C/D2C is that B2B is appropriate and applicable only for companies that sell items to other companies rather than to individual customers. D2C and B2C are not equivalent, although D2C is an extension of B2C.
Any B2C business may transition to a D2C model by adding an online direct sales channel. Most developing brands sell their products using a D2C model by utilizing eCommerce stores hosting platforms such as Becho.io or Shopify.
Companies favor the D2C model over the B2C model for greater growth, competitiveness, and survival in a volatile market. But why is it critical to learn all business models before starting your own eCommerce business in India?
Because it enables you to differentiate your store's products and services, settle on a business model and implement marketing and commercial tactics based on it. You cannot use the same business strategy everywhere.
Start your eCommerce store with Becho.io or Shopify and sell groceries directly to customers. You should understand that your service is D2C and does not involve any business or wholesale merchant.
This increases your chances of generating a higher profit by understanding how to sell the product according to your business model.
Pros and Cons to start an eCommerce business in India
Starting an eCommerce store in India has multiple benefits, but it also has some drawbacks that you should be aware of before diving in.
We would not advise you to enter any field without conducting preliminary research, which is why we have included everything you need in this article, including several business models, the history of eCommerce in India, current market analysis, trends, and advantages and disadvantages before explaining to you how to start your eCommerce store in India!
The Advantages of Starting an eCommerce business in India:
- Besides regular maintenance and outages, eCommerce sites are accessible 24/7, allowing users to browse and shop at their leisure, in contrast to traditional brick-and-mortar stores, which are only open for a certain number of hours and may even close completely on some days.
- Shopping in a brick-and-mortar store can be hampered by crowds, but eCommerce sites run swiftly and enrich the shopping experience; however, this also depends on the computing and bandwidth of both the customer's device and the platform's server capacity.
- Website content and shopping carts load quickly in a few milliseconds, and a transaction can be completed in a few clicks or even a minute, which is adequate.
- Starting an eCommerce store in India allows you to launch a diverse range of products to your customers across a larger geographical area, which is then shipped from a warehouse or several storage facilities after a purchase is made, and it becomes easier for customers to find what they are looking for.
- Shopping in a physical store might be difficult when locating a product, but when people purchase online at an eCommerce store, they can browse without moving or searching for the product.
- Brick-and-mortar stores sell to clients who physically visit their locations. In contrast, eCommerce stores can sell to anyone who accesses their online site, expanding the business's potential and growth areas.
- Most top-tier eCommerce stores do not invest in physical storefronts to reduce rent and other operational expenditures. All they have to set up an eCommerce store using Shopify or Becho and invest in a warehouse or inventory; the rest is handled by eCommerce hosting services such as store development, website integrations, and so on, saving them a lot of money.
- eCommerce websites can track customers' behavior and provide personalized product recommendations to learn more about the target market.
Now that we've covered the key benefits of launching an eCommerce business in India let's look at the drawbacks. As previously stated, it is always preferable to weigh both the advantages and downsides before proceeding.
The Disadvantages of starting an eCommerce business in India:
- Consumer service may be limited in an eCommerce store because if a customer has a question, they can directly ask a staff member or management in the physical store.
However, eCommerce store support only provides service during particular hours or often when it is online. The service options may become difficult to navigate or when no solution to a specific question is obtained.
- It provides a restricted product experience since while viewing an image on an online store can provide a good idea of the product, it is not the same as personally experiencing the object, such as trying on a suit or playing the guitar.
- Customers in the eCommerce experience may wind up purchasing a product that differs from their expectations, resulting in the product being returned to the store because AR is yet to enter the everyday shopping experience.
- You typically buy something when you go to a store and then depart. However, when you purchase a product from an eCommerce retailer, you must wait for it to be dispatched. Although it is not a month-long wait, it is typical business working days.
- When it comes to duplicating a service, it is unthinkable to establish a phony and similar brick-and-mortar store. Yet, hackers may easily create an authentic-looking website and claim to offer well-known products to clients while stealing payment information and credentials.
- Legitimate e-commerce websites are also at risk, especially when users keep their credit card information with the company to make future transactions easier. When a retailer's store gets hacked, threat actors can steal all the information, causing the retailer's reputation to suffer.
We recommend the simplest way to start an eCommerce store in India: to use eCommerce service providers such as Becho.io or Shopify, which provide a secure experience while relieving you of data security concerns and expenses for ensuring the proper confidentiality of your beloved store.
Now that we've covered the benefits and drawbacks of starting an eCommerce business let's look at the Indian eCommerce market. It is enormous, but we have covered all you need to know before starting an eCommerce business in India.
Past, Present, and Future of India's eCommerce Market 2023
Many current elements, such as the Internet, smartphone penetration, data consumption rates, significant discounts, and the digital push in 2019, have influenced the expansion of eCommerce in India.
Did You Know? By 2030, India is anticipated to have the world's third-largest economy, with 40% of the population living in cities with around 1.2 billion+ users to access smartphones and the internet, and is also expected to reach 450 million+ online shoppers (3).
However, the impact of the pandemic and the lockdown propelled eCommerce growth to new heights in a matter of months, and several eCommerce retailers, particularly D2C players, experienced unprecedented growth during the pandemic.
Many of them are still reaping the benefits, owing primarily to the online shopping experience they provide. During the pandemic, technology was critical in assisting e-retailers in developing and delivering a better customer experience.
Here are some main themes driving India's eCommerce market in 2023 regarding growth, supply, investments, and technology:
Online x Offline
In the B2C and D2C market, online x offline forms of selling will always be unavoidable, and introducing an offline channel has three advantages:
- Increasing potential clients' trust and confidence in the brand.
- Creates a distributed fulfillment environment, allowing for speedier and less expensive delivery.
- Increased brand visibility and trial in relevant catchments.
The rest of the online benefits are well-known and will be discussed further below. However, having a hybrid mode is one of the favorable elements that comes with costs but generates trust among your clients, whether new or old.
Long-term founders will push the mindset of establishing high-growth businesses with a high-performance mindset in their team and build a staff that truly knows your company model and is prepared to convert their rationality into profit.
Performance Management System Quality PMS determines sustainable growth, the personnel cycle must be quick, and results must always take precedence; hope is not a strategy.
Back to the basics
Restricted investments and a sense of uncertainty will force startups and early-stage businesses to return to basics, with a stronger emphasis on delivering better customer experiences, growing larger cohorts, and incentivizing a satisfied customer to refer friends and family.
Trial and retention quality will improve in addition to traditional advertising, digital, and other variables. It will now be similar to paying your consumers for bringing in new customers, as Dropbox did.
Not actual ships, but friendships and business relationships, such as developing synergy with delivery services and other agencies to improve business operations and customer experience.
eCommerce players, particularly B2C and D2C players, have tremendous power, while other B2B companies are enabling collaborations among smaller players. In 2023, collaboration platforms will be used to generate responsive growth methods.
Advancements in acquisitions
Growth goals, market dominance, and pure potential for developing a business necessitate liquidity, and investors are searching for synergistic platforms to scale their investments across geographies.
Smaller regional players also felt the frost of funding winter and may hunt for buyout or alliance options to stay afloat. With the pandemic behind us, India saw an all-time high of over $175 million in merger and acquisition activity in 2022.
With the pandemic behind us, 2023 could also see some smaller deals, particularly in the B2C arena and both IT and consumer.
India's eCommerce market stats
The Indian eCommerce market is expected to grow from $46.2 billion in 2020 to $188 billion by 2025, reaching $350 million by 2030, with a 21.5% increase.
Furthermore, advocates anticipate reaching $11 billion in the coming year and $200 billion by 2026.
The online grocery market in India is estimated to increase from $3.95 billion in FY21 to $26.93 billion by 2027, and the entire digital economy is expected to reach $1 trillion by 2030.
A New Wave: D2C
We are experiencing a fresh wave of digital-first firms engaging and communicating with customers directly, saving money and time by eliminating mediators and using eCommerce website hosting services to build an eCommerce store most simply and easily.
E-commerce in India has a promising future as the country's consumers are becoming more technologically advanced.
Did You Know? From 2022 to 2027, the D2C eCommerce sector in India is predicted to expand at a CAGR of 34.5% (4).
However, the pandemic-led lockdown and mobility restrictions marked a significant milestone in India's D2C eCommerce sector. The outbreak has inspired brands and buyers to use digital channels for product launches and online selling.
D2C eCommerce is at an all-time high, with more brands taking the chance to engage and communicate with customers directly. People nowadays appreciate a personalized experience and purchasing things from the comfort of their homes.
D2C offers the best of both online and in-store worlds. It has risen in popularity, alongside omnichannel presence, with brands now giving a comprehensive consumer experience to their shoppers by focusing on product customization, loyalty programs, digital solutions, and quality advancements.
Furthermore, social commerce, a subset of eCommerce, has become a gold mine for Indian D2C brands, allowing for personal and direct interaction between brands and their customers, as well as fostering a deep connection where customers' interest and presence are valued, resulting in a good branding interaction across channels.
Another key benefit of D2C digitization is that brands gain complete control over all aspects of their operations, from packaging to marketing, and receive detailed data about their customers, including their interests and purchasing habits, allowing them to gain useful insights which can drive their sales.
D2C is shifting the consumer perspective
D2C firms are riding the tide of the country's expanding internet penetration and the pandemic-driven transition in purchasing behavior, which has converted many consumers to now preferring digital channels.
Furthermore, as people get more comfortable with online buying and are more open to experimenting with new brands and niche sectors, customers are becoming more informed shoppers.
Did You Know? The Gross Merchandise Value (GMV) of India's social commerce is predicted to be around $20 billion by 2026, with a potential of reaching $70 billion by 2030 owing to the creation of multiple eCommerce stores, etc., factors (5).
Customers no longer choose brands based solely on their visual attractiveness but also on what's inside, as informed customers read the ingredients printed on their products and analyze the contents and their benefits to gain a better understanding of how a product works and if it is safe for the environment and also for them.
Their willingness to pay for premium products has expanded in tandem with industry innovations, as many customers desire organic products that benefit them and spare innocent creatures from abuse.
Customers are growing more socially responsible and are willing to pay more for sustainable items. D2C brand growth can be linked to increased eCommerce and internet penetration, better logistics, and increased consumer tech awareness.
D2C is a developing and rapidly growing market in India, attracting investors from around the world. The sector is home to over 800 D2C firms and over 100 million online customers.
What the D2C industry has to offer and what rising companies will succeed in 2023 is one of the important themes that investors and the market are looking forward to in 2023. Despite the current market challenges, experts expect this space to continue growing.
SUGAR, boAt, mCaffeine, and many others have used digital penetration and social network influence to carve out a niche for themselves over the last two years, posing a challenge to traditional brands in their furnished market.
According to Statista, the proposed target D2C market in India is predicted to increase more than 15 times from 2015 to 2025, with a valuation of $33.1 billion in 2020 and a valuation of $100 billion by 2025, with the apparel and accessory sector leading as one of the top D2C segments in India.
Three significant shifts in the sector are driving this growth. The first is Indian brands accepting D2C commerce with small or non-existent subgroups such as wellness, gardening, etc.
The second is that traditional brands that did not take eCommerce seriously have also invested in their online storefronts to lure and engage with customers.
Third, the pandemic transformed the way India shops, with more than half of consumers, typically from non-metro cities, now accessing online shopping, and up to 80% of Indian customers choosing to shop through smartphones.
Funding predictions of the eCommerce sector in India
Market perceptions appear negative in most digital economies, be it cryptocurrency, etc., but the D2C eCommerce market appears to be doing well, with many players obtaining funds for national and online expansion.
The eCommerce market in India remains bullish on the D2C sub-sector, with everyone forecasting further investments and activities for the future years. However, the predicted valuation may change, and quantities may compress, signaling a mature market.
Analysts believe that organizations with a strong basis will continue raising significant capital in the D2C industry. A solid team and dedication are what investors are looking for when raising funds, and this will continue in future funding rounds with those who have established a strong foundation it.
The potential eCommerce sub-sectors to rise in 2023
Personal care and food & beverage have dominated the D2C physical market since 2021. Recently, the sector has seen an increase in consumer expenditure in once-niche areas such as health & wellness, pet supplies, sportswear, and kid's garments.
Startups in these sectors are projected to gain far more than projected revenue. Smaller specialized categories and brands catering to underserved markets with lesser penetration, such as tier 2 and tier 3 markets, will also witness significant activity in 2023.
Furthermore, the edutainment and lifestyle industries are rapidly expanding, as are supply chain-led sustainable and environmental tech-focused initiatives. We may also expect several new divisions to emerge this year, particularly in the beauty sector, where hybrid cosmetics with skin advantages are expected to skyrocket.
With this breakthrough, using more beauty products is no longer necessary, as typical beauty and makeup focus on cosmetics that diminish the appearance of blemishes, clear dark spots, or acne, but not all at once.
Hybrid beauty provides a new avenue for skin-specific personalization, such as cosmetics for oily skin, detoxifying and moisturizing face primers, illuminating moisturizers with protection from the sun, and other features.
The minimalistic, less-is-more beauty style is also quietly emerging and has increased significantly during the pandemic. Furthermore, supply chain specialization, distinctive brand narrative, and product innovation will be prioritized.
High-moat products with high IPs have also demonstrated strong monetization potential for scaling and producing value across several channels, indicating a promising future.
Manyavar, Bikaji, and other consumer brands went public in 2022, and they have done well since then, rising more than 50% amid the market slowdown.
Furthermore, several D2C businesses are already entering the Unicron and soonicorn markets, and an IPO appears to be the next logical move. However, for more IPOs to occur, corporate expectations must coincide with public markets.
Overall, analysts foresee continuous growth in the industry in 2023, with Indian merchants continuing to explore new options like social commerce to reach previously undiscovered customer groups by engaging consumers where they spend most of their time.
We can also expect merchants to continue to develop their worldwide footprint, with Indian merchants currently selling in 10 outside markets on average, with 70 million international shoppers on eCommerce store hosting websites.
For locals and the majority of commerce and innovations to go online and participate in the eCommerce sector, web store hosting services like Becho.io, which allow users to create a store and sell online without coding, will play a significant part in 2023 and the expansion of this industry.
What happens here is that startups and eCommerce stores save a significant amount of money by using such sources for hosting websites and online stores because the provider handles all of the foundational aspects of building a store, which is the most problematic component.
Such providers improvise and offer safety, privacy, visibility, interaction, and experience, which can be costly if a professional is employed, along with various maintenance fees. However, local enterprises, home businesses, young startups, and individual sellers save considerable sums from employing these sources.
Predicting the trends of eCommerce India for 2023
Finally, the Indian online shopping trends of 2023 have arrived. Here's everything you need to know about the preferences of Indian buyers when it comes to e-commerce brands in India!
With a vast consumer market, low freight costs for the delivery, and increasing smartphone penetration, India has solid fundamentals to enable rapid growth in the eCommerce sector. According to Bain, electronics dominated the e-commerce sector, but that will shift dramatically over the next five years.
Fashion, grocery, and personal care have already demonstrated a greater potential for market penetration and expansion, and these can account for two-thirds of the overall growing eCommerce business by 2027.
Fashion and low-cost items sold online have enticed the bulk of buyers to test the eCommerce industry, with more than 40% of new customers in India purchasing fashion as their first online transaction.
E-commerce is still experiencing significant development, with the past year alone seeing a 35% increase in online vendors, 40% of which came from tier II and lower towns. The Indian government is also aware of the growing advantages of going online.
The government is also now on a mission to democratize electronic commerce and has experienced fast expansion with the creation of the Open Network for Digital Commerce (ONDC), a pilot program currently operating in five cities and aims to reach all major cities by the end of 2023.
According to another Bain analysis, the percentage of daily active users has climbed to 25% from 18%, and customers are investing the majority of their time browsing eCommerce platforms alongside social media.
Previously, most eCommerce consumers from higher-income households were conversant with digital technologies, particularly those from metro and tier-I cities. Three of every five shoppers reside in tier-II cities or other remote communities.
This figure is expected to rise in the coming years, partly due to improvements in distribution by delivery companies and their increasing coverage across India. Most online shoppers from tier II and tier III cities utilize voice and linguistic search in their shopping experience. There is a five-fold increase in voice search and a three-fold increase in vernacular search.
A new generation of digital natives is emerging; one in every three Gen Z shoppers is under 25, and it will surely become a critical cohort in the future. As the targeted customers expand, eCommerce stores are trying new business models.
The objective is to address the gaps in traditional commerce, such as excellent customer service and personalization using eCommerce. As previously noted, some popular alternative business models are D2C integrated with social commerce (trending).
eCommerce is no longer a one-stream channel; buyers are expanding and discovering beyond online marketplaces. Brands are coming up with unique ways to engage with customers, and by studying eCommerce trends, you can easily design your business plan for the future.
12 D2C trends of 2023 that you must stay aware of before stepping into the eCommerce sector
If you are developing a direct-to-consumer brand or already have an eCommerce business, here are five trends to assist you in developing your strategy and achieving success in 2023.
1. Focus on Local
According to the sales data for the previous season in India, tier-II and tier-III cities are the key driving factors behind the eCommerce transaction activity, accounting for 64% of all consumers conducting the transaction from these areas.
Around 125 million buyers have placed orders throughout several platforms that have aided tier-II cities and driven the rise of apparel in these regions. One of every five orders was for ethnic wear in the fashion industry, such as a Kurti or a Saree.
Tier-II and beyond cities are increasing their appetite for online shopping, which is a trend that is here to stay, and D2C firms should not pass up this opportunity to move toward these cities. This could help you improve both your sales and your customer base.
Meesho's recent sales saw roughly 60 percent of revenue coming from Tier-IV cities, and demand for "Bharat-only" products also climbed. D2C brands and eCommerce retailers have a major role in this increasing expansion.
2. Videsi in Desi
The beauty and personal care sector experienced a decrease of over 11% in the past year of 2022 as a result of reduced expenditure following the pandemic and hybrid products. However, brands and eCommerce sites such as Nykaa drew 30 foreign brands to India and now account for 15-20% of its entire revenue.
Tier II and Tier II cities accounted for around 60% of beauty and personal care sales. The BPC segment is predicted to rise by $27 billion, and D2C businesses are already profiting from this boom.
3. Consumer Durables are always a win-win
Despite inflation, the consumer durables sector had a good year last year, with reports claiming that sales climbed, resulting in a 30% gain in value and volume in 2022.
However, sales of entry-level products fell by 10-15%, mostly due to customers' propensity to upgrade. However, the need for basic commodities that are simple, efficient, smart, and sustainable has grown dramatically, and these stores stand to earn the most in 2023.
4. Fools ignore Tools
Most eCommerce companies employ eCommerce website hosting providers such as Becho.io to host eCommerce businesses and start selling online in India.
These services are inexpensive, allow users to avoid the brunt of development costs, and provide an easy-to-use experience, which many local eCommerce companies, startups, and businesses are embracing.
Furthermore, these services include social interaction tools for increasing business growth.
They also provide logistical solutions and other business-building strategies. More importantly, these services eliminate the need to hire a development staff, which has historically been the roadblock to most startup ideas and local enterprises going online as it comes with increased costs.
5. Alcohol or Beverage or both?
Despite inflation, the festive season of 2022 experienced no decrease in sales or consumer satisfaction for alcohol and beverage stores. Brands focus on obtaining regular products and creating and making up new product combinations for users to fetch purchases.
These businesses presented various new items throughout the season to attract clients and impact the market. They also have plans to launch new products ahead of time to have a strong supply chain stand and a good chance of capturing a greater market share in 2023.
Alcohol and Beverage eCommerce businesses in 2022 highlight how the Holiday seasons effectively revealed the importance of the D2C sector in the Indian market. Brands must follow this template to succeed in 2023, so plan holidays effectively.
6. Tech in Growth
In recent years, India has progressed, and adopted technology with open arms, and the country's tech-friendly climate is visible with rapid developments in gadgets, virtual reality, and so on. It has also quickly moved from no internet to 5G.
Firms are evolving due to technology, which is now the foundation of modern retailing, and VR is one tool that can breathe new life into eCommerce businesses. It is one of the predicted developments that would encourage more customers to invest in eCommerce platforms.
As previously stated, eCommerce web hosting services and other features such as VR and AR in eCommerce may provide businesses and e-stores a new lease on life and an outstanding experience, which is certain to enhance client retention and is likely to play a significant role in obtaining funding.
7. Social Media x D2C
Social networking is the future of purchasing, and eCommerce companies find it easier to sell products and services via this medium. In the future, social media will control and power the majority of eCommerce purchases, becoming an important aspect of sales and leads.
Through the convergence of social commerce and D2C commerce, social media platforms serve as a brand's online (social) store, allowing customers to conduct their whole purchasing experience, from product research and discovery to payment, via social media or being sent to the eCommerce site.
Since social media applications have excellent functionality, such as offering and delivering recommendations, ratings, and reviews, businesses can profit significantly from this eCommerce trend in India in 2023.
8. Show off your room
Customer satisfaction is the most important aspect of any business model, offline or online. For thriving eCommerce growth, firms must create experiential storefronts where customers may browse their product catalog and shop online with accurate assistance.
Maintaining customer experience offline is easier than online, yet online is the best way to boost client retention if done correctly. Showrooming encourages clients to become linked to and drawn to a brand by providing visual convenience.
It is always advantageous since clients prefer to take advantage of discounts and trust the services the business platform provides when they visit showrooms or stores, whether online or offline. The primary goal should be to create an engaging interface that provides your customers with pleasant retail therapy.
9. Buy today, get ASAP
Purchasing a product today and receiving it immediately is referred to as quick eCommerce, which indicates that customers may expect delivery within six hours or a day after placing an order. With other developing countries, this trend has the potential to propel India to the forefront of the eCommerce sector.
Quick delivery is the primary source of increasing customer retention and is a critical booster for expanding business online. This tendency can help the eCommerce sector's image because customers are more likely to conduct repeat orders or return to a website if delivery services are efficient and timely.
10. Live Support
Live Chat assistance enables brands to reach out to and assist customers while they browse the retailer's website. Employees may assist several customers simultaneously using live chat software or customer care and provide highly personalized guidance and support, improving customer experience.
This is a basic function, but we have added it to the list because today's customers require live chat help to have a convincing buying experience. Without it, users cannot go back to an offline mode or switch to another website.
If left unanswered, most of the online queries would result in a bad reputation and a loss of client retention rate. However, having dedicated help, at least for the time being, demonstrates a positive and supportive aspect to the consumer.
Simple Live Support Sources:
- Call Support
- Chat Support (SMS, WhatsApp, and other social media applications)
- Voice Assistants
11. Digital Wallet
The growing popularity of QR code-based payments and users using this source is predicted to exceed 2.2 billion in the next two to three years. Advanced P2P cryptocurrency payments will undoubtedly offer your consumers a much better and more creative experience.
We advise establishing a UPI-based wallet, linking a digital wallet, and accepting cryptocurrencies, which will soon be the next wave of global and Indian digital economies. Many businesses have already begun to accept digital currency, and you should.
The Buy Now Pay Later (BNPL) financing option has proven a win-win situation for both customers and sellers, allowing buyers to purchase pricey things without breaking the bank. At the same time, brands may expect more conversions by requesting smaller initial payments and this solution.
Did You Know? BNPL payments are predicted to grow at a CAGR of 28.9% from 2021 to 2028 (6).
India's Tier-Cities and eCommerce Growth
When most corporations and stores launched voice-based shopping, and regional language alternatives for enhancing the "Bharat" shop online, India and its eCommerce expansion beyond metros were greatly aided.
In 2023 and later, video content, voice search, and localization will take precedence, with localization through the use of vernacular and visual material being the key to acquiring clients in local India or beyond the metro population.
Social media users in India are predicted to reach 448 million by 2023. As previously said, social commerce, which allows users to sell and purchase via social media via the D2C technique, would directly benefit from this rapid growth.
The India D2C market is expanding, fueled by increased awareness and consumers' willingness to try new things. The D2C sector in India is expected to increase by 21% and reach $66 billion by the end of 2023.
Six tips for starting a successful eCommerce store in India 2023
Here are six strategies for lightening your day and ensuring your success in developing a successful D2C eCommerce store in India in 2023.
1. Define your game
D2C eCommerce companies are all about building relationships with customers. Thus, they need a captivating yet distinctive brand identity to catch public notice and spark users' attention and interest.
Customers prefer direct-to-consumer businesses because they engage with the brand directly and provide a personalized yet focused experience.
Consider the value and concept that reflect your eCommerce business and construct an attractive narrative that expresses your brand's roots, character, and personality.
Define your game to the audience and provide them with a personalized and colorful experience where the groundwork is laid with user experience in mind. Defining your brand is the most straightforward way to promote your items and services to most buyers.
2. Garnish it with social media
Social commerce is an important component for any D2C eCommerce company because it is how people discover and connect with companies and their items through channels like Instagram, TikTok, and other centers of brand endorsements and product search mediums.
Do not stick to a single garnishing and use multiple flavors, just as you should not stick to a single social media channel and rather use multiple social media channels. Your brand will be introduced to various audiences through various channels.
After you've decided on the channels, concentrate on developing a long-term social media marketing campaign and techniques for garnering interest and growing client relationships for that particular channel.
3. Don't fake.
Every successful direct-to-consumer brand is founded on relationships based on trust, honesty, and openness, whether with employees, investors, or customers. Young customers, in particular, have little patience, and anything that appears phony or superficial causes them to abandon their search and go for another web store.
The current generation seeks companies with authentic voices that convey real-life experiences and emotions. Show them the true face of your game, such as spontaneous reactions, glances, BTS, and so on, and they will demonstrate retention.
Involve your employees as authentic, trustworthy brand ambassadors who share their thoughts and experiences while being faithful to your company's values and team.
4. Nurture your Customers
Customer nurturing is critical in developing a successful D2C eCommerce store in India. Follow up on social media if someone mentions you or writes a review. Encourage your customers to share user-generated content on social media, such as photos of them wearing their embroidered jeans.
Collect your consumers' email addresses or phone numbers and utilize marketing automation to send hyper-personalized messages such as discounted offers, prior notice of new products, and exclusive access to popular products or services.
Make sure that your recommendations are tailored to your consumer's interests and preferences rather than appearing randomly depending on what you need to change on your monthly content calendar.
5. Influence the Right Way!
Influencers play a huge role in developing a successful D2C brand in today's marketing era, but they must be properly selected. Work with and find influencers in your product and service industries to gain a large audience in the devoted sector.
Suppose an influencer is not a good fit, does not relate to your product or service, and is justly famous. In that case, it may not bring significant brand value or develop a promising brand identity.
Still, it may undermine your credibility with other audiences, putting you in danger of allegations for openly advertising the product and service.
It is frequently best for engaging with micro and nano influencers who have a tiny but loyal following since they are considered trusted voices discussing things they endorse and use rather than simply offering a mouthpiece for sale to the highest bidder but of the same industry as your product and service.
6. Be careful with the logistics
Logistics is a vital component of any D2C brand's performance, and it is typically better to work with experienced logistics partners who have shipping and deliveries scattered across the country. You can also try new ones, but ensure most pin codes are associated with the service.
Also, ensure that your partnering logistics services provide transparent visibility GPS monitoring and make it easy to communicate openly and regularly to avoid losing track of shipment and following delays, are pleasant to work with, and fit your budget criteria.
All you need is a push!
D2C is the future of eCommerce, and the time has come to establish a D2C eCommerce business in India.
Various eCommerce store hosting systems, such as Becho.io or Shopify, reduce your costs, web hosting expenditure, and server stress, allowing you to focus on building client relationships, personalized communications, and developing an impactful D2C brand.
The eCommerce sector is one of India's most important, and running an eCommerce store in India is a profitable venture. Here are several compelling reasons to launch an eCommerce business in India.
1. No physical creativity
The location of a brick-and-mortar business is an important factor to consider, but there are no such limits when launching an eCommerce store. All an eCommerce store needs to do is pursue the correct marketing methods to extend its business globally.
2. Half the expense of traditional business
Having a physical location comes with the majority of expensive features, which leads to excessive costs for creating a satisfactory user experience in the store, which is all reduced by half or more when eCommerce businesses use eCommerce hosting services such as Becho.io to start eCommerce business and start selling online in India without even the need for a physical store.
Only warehouse and inventory management are required; the rest is done online. Other expenditures include purchasing a domain and monthly subscription packages of eCommerce hosting platforms, which start at INR 101/- per month, which is even less than you might imagine.
3. Mass visibility x reach
Running an eCommerce business in India helps entrepreneurs reach many customers they would not be able to reach in a physical store. There are numerous social media sites where you may promote your eCommerce business or channels and marketplaces to increase brand visibility and reach, such as social commerce.
4. Convenience is the major one
In a traditional store, one must physically stay present to know what is happening. However, in eCommerce stores. You may check your device's progress and daily report anytime, anywhere.
One can build an eCommerce store from the comfort of their own home by using eCommerce store hosting services to launch the website and begin selling online. Online businesses are available 24 hours a day, seven days a week, and can be accessed by users at any time, as opposed to the 10-12 hours of physical functioning in a traditional store.
5. Personalize the experience
According to Epsilon's poll, almost 80% of customers favor companies that provide a tailored shopping experience through rewards programs, personalized recommendations, promotional offers, and telecommunications services.
So, personalize your clients' experiences, and they will undoubtedly keep your brand or eCommerce store in their private shopping team and return frequently.
Traditional stores are geographically limited, but eCommerce businesses provide the opportunity to cross boundaries and reach every individual from Ladakh to Kerala or Gujarat to Arunachal Pradesh.
Anyone can post their product online using eCommerce web hosting services like becho.io and start selling online in India using various logistical services, relieving business owners and entrepreneurs of most of their stress.
eCommerce is the most effective technique to expand your business's reach and avoid regional limitations. Now that you understand why you should establish an eCommerce business in India let's look at how to start an eCommerce store in India.
How to Start your "OWN" eCommerce Business in India
Once you enter the eCommerce market and launch your "own" eCommerce business in India, you will start to reap the benefits outlined above. However, anyone interested in opening an eCommerce store has two options:
- List your products on online marketplaces.
- Create your "own" online store.
We would not advocate the first option because it removes autonomy and control while consuming a portion of your market growth. We advocate launching your "own" eCommerce business, which comes in two variations:
- Create and develop an eCommerce business in India with the help of developmental services and programmer agencies.
- Create and develop an eCommerce business in India with the help of eCommerce web hosting services.
We will show you the simplest and most cost-effective approach to start an eCommerce business in India, replete with all of the benefits and rewards of eCommerce in India and the use of advanced growth tools to help you expand your eCommerce business.
Step 1: Identify the niche
No matter what you do, it would be best to define your niche first. When launching an eCommerce business in India, selecting the correct product and service for the firm is critical, and here are the criteria to consider:
- Check to see if the product you're giving is seasonal or in high demand all year.
- Check to see if the product is currently popular or in high demand or if it serves a purpose.
This will assist you in focusing on your niche and developing operational plans based on your product or service's market history and future possibilities.
Step 2: Analyze the market
Once you've identified your business's niche, start researching potential business models, trending items in the niche, and how competitors are performing in your industry to help you design a well-thought-out plan.
Try investigating the market and, more crucially, identify gaps where you could work and carve out a niche.
Although it is not always possible to locate a gap, for those attempting to enter a large market with no gaps, the following aspects should be considered while conducting research:
- Current market size and potential growth from previous years.
- Current industry trends and innovations.
- Leading companies and prior funding in this industry.
- If there are any gaps, you can fill them and construct your existence.
- The benefits and drawbacks of the product and service.
We recommend researching these variables as a customer rather than a business owner. Because doing so will help you determine whether or not you require such a commodity or service in society.
Step 3: Plan it
Now is the time to make a smart eCommerce company plan. Once you've identified your niche, company model, and market, developing a strategy for turning your business idea into a functioning plan is the following.
The first step is to choose a unique brand name and finalize a logo, which is vital. You should also be aware of all the legal and financial implications of the business organization you choose. A limited liability partnership (LLP), a sole proprietorship, a private limited company, and a single-person company are the most prevalent business entities.
Step 4: Select a Payments gateway
You must now choose the payment channels you want to provide your consumers, which may be divided into several categories. Always remember to provide a payment option that fits the company's ethos, such as:
Card Payments: Credit/Debit card payments are the most prevalent payment gateway available nationally and locally. They are also considered the safest global payment option in the eCommerce sector.
Digital Wallet: As previously stated, the digital wallet trend is undoubtedly long-term, and integrating solutions for collecting payments via such a medium would boost your number of clients.
It offers a fresh buying experience, and every platform must have a digital wallet option because it is formally linked to the bank or blockchain with cryptocurrency. Paying with this technology is also referred to as instant and, more subsequently, instant.
Bank Transfer: The most conventional payment gateway, the fallback payment method, is offered in most eCommerce stores in India. It is also one of the safest ways of payment, although it is slow.
COD: In India, starting an eCommerce business without Cash On Delivery (COD) is unfathomable and impossible. It is essential to have COD in whatever your eCommerce store is about, and when you first start a firm, you rarely get prepaid orders.
The absence of COD also increases the likelihood of a cart being abandoned. Understand that most of your audience is from India's tier cities, and COD is the safest and finest payment method if you want to reach every corner of the country.
Step 5: Craft a social media creative strategy
Crafting a creative social media strategy is an excellent place to start for every eCommerce business. Be sure to choose the platform properly and that each network contains distinct audience and platform-based campaigns and methods, as you cannot tweet on Instagram.
SEO is essential: Search Engine Optimization (SEO) assists your eCommerce website in ranking higher on Google. It is a powerful digital marketing approach for increasing traffic and sales on an eCommerce platform and requires familiarity with keywords.
Channel: When planning to start an eCommerce business in India, creating an online presence for a brand is essential. We live in an era where everyone buys anything but checks Google reviews or product reviews before proceeding to checkout.
Users can start influencer marketing, Instagram marketing, Facebook marketing, TikTok marketing, youtube marketing, Twitter marketing, and so on through various social media platforms and spread awareness everywhere.
Acknowledge that you will find new clients on every channel, which is the main reason for remaining active on all social media channels. Instagram has a different market in the same genre, and LinkedIn has a similar marketing.
Start with a discount: It's the most efficient digital marketing approach that many firms use when launching an eCommerce business in India, and also an important way to promote and raise awareness of the startup or business.
You can commence by offering offers in the form of discount vouchers, free products on the first project, or delivery concessions, for example. The audience is drawn to such promotions and will likely acquire at least one of your products due to the discount.
Advertisements are always effective: Advertisements are costly, but they are easy for freshly established eCommerce firms in India to broaden their reach while maintaining excellent conversion rates.
PPC adverts, or Pay Per Click advertisements, are among the greatest and most popular paid advertising tactics since they allow one to be compensated every time a person clicks on a link. If the user interface and conversion process are properly integrated, the outcomes will be good in no time.
Step 6: Personalized customer service
You may be thinking about how often we will mention customer service, but bear with us because it is the most important aspect of your eCommerce business.
Even the chosen logistics partner should have good contact routes for customer service and must ensure that phone calls are returned promptly to notify delivery updates.
Step 7: Select the source
Determine your product source, such as your logistics partner, which is critical for launching an eCommerce business in India. Online businesses thrive on prompt delivery of items and services, and choosing the appropriate partner is essential for having constant and effective product and service tracking.
Every brand's image is influenced by the logistics service that they use. Another important factor to consider when choosing a logistics partner is the pricing package they provide. Always choose what fits your budget and deliver products to customers in various locations.
Another crucial element when launching an eCommerce business in India is selecting the right supplier for a given product. Consider the following factors when choosing a freight partner:
- Choose a logistics company that specializes in freight management and can adapt to the demanding needs of the eCommerce industry. You should also ensure that your chosen company can handle 3PLs smoothly and rapidly.
- Choose a logistics company that employs cutting-edge technology to deliver products and provides innovative and tailored solutions.
- Choose a logistics company with wings distributed across the country that can also manage solutions and services properly.
- Choose a logistics company that provides a pricing or package that fits your budget and delivers products to clients while ensuring customer loyalty and time management.
Step 8: A name and a logo
Starting an eCommerce business in India is difficult, and identifying and designing a logo that represents the brand is much more difficult. You must choose a name and logo that will attract the target audience's attention while also standing out.
Once you've decided on a name and logo, it's time to find the best platform for hosting your services and selling online.
As previously said, eCommerce web hosting services are the most convenient approach to hosting an eCommerce business in India. Various platforms on the market allow consumers to host eCommerce businesses without any development requirements.
Some popular platforms include:
- Shopify (Shopify plans are pricey but are not India-specific and give solutions for the worldwide community).
- Dukaan (Dukaan plans are India-specific but are not India-focused and offer solutions for a global community combined with India-local features).
- Becho.io ( Becho plans are India-specific, and the application is developed specifically for Indians with India-specific features and not with a global perspective).
We strongly advise you to choose one of the three eCommerce web hosting platforms mentioned above since they provide all solutions to the challenges associated with starting an eCommerce business in India.
These services offer more affordable packages when compared to the service charges for each developer and maintenance checks.
Also, you're mistaken if you think it becomes a third party or if these services interfere with your business. These services enable consumers to host their websites and start selling online without involvement, implying that you are not selling B2B or B2B2C but rather D2C.
Step 9: Create your online home
Now that you've decided on a platform for your eCommerce venture let's get started by personalizing your store so that clients can easily access it. The aim here is to provide a user-friendly experience while providing satisfactory service.
As mentioned in the previous step, contacting different development businesses while planning to launch an internet business is both costly and time-consuming. Instead, if you choose an eCommerce store hosting service such as Shopify or Becho.io, you will have everything available at the least cost.
Here are some considerations when choosing an eCommerce platform:
- The platform provides the necessary tools and customization capabilities for improving your web store.
- The platform's team is committed to regular maintenance checks and does not interfere with your web store.
- The platform's scalability, how it operates, and how your web store will function fit your specific vision.
- Furthermore, determine whether the platform is dependable and inexpensive in terms of your monthly or annual budget.
Step 10: Customize your shop
There are various ways for you to modify your eCommerce stores and create a creative yet suitable platform for your vision. Most eCommerce hosting companies provide many alternatives for customizing your eCommerce store, including tools and modification techniques.
However, before proceeding to the final phase of creating your eCommerce store, ensure that you have assessed all of the phrases listed below.
- You've decided on your company's name, logo, and domain name.
- Your eCommerce web hosting provider is also determined, and try to stick to one platform because switching to another is difficult.
- Since most online store hosting companies also offer template solutions, you can design a plan for your eCommerce business online interface and decide on a template.
- You've got an SSLC certificate, which is mandatory.
- You have chosen the best payment gateways and shipping partners on which your entire reputation is built.
You can now modify your eCommerce store any way you like using templates or customizations. As long as the parameters mentioned above are met, you will be ready to go as a full-fledged planned eCommerce store once you have followed all the abovementioned steps.
Step 11: Get Set, Go!
This is the final stage, and because you completed all ten preceding procedures, your eCommerce store in India is ready for launch. However, the final stage requires only a few steps and charges for a few necessary items.
So, congrats on successfully launching your "own" eCommerce store in India. We've also provided suggestions and trends to help you design a successful one below, and remember to conduct market research and consider the current state of your genre.
eCommerce store in India and GST requirements
If you are planning to establish or want to start an eCommerce business in India, you must complete the GST registrations to operate in the country. Every eCommerce business in India must obtain a GST number, regardless of sales volume.
But first, establish a distinct company account for developing a seamless commercial operation, and don't mix it with your private account. Here are some legal considerations for starting an eCommerce store in India.
But before anything, obtain the DIN number of the company's director, which you may receive or download from the Ministry of Corporate Affairs' Websites or by filling out a DIN application form.
- Ascertain that you have a permanent account number and a digital signature certificate.
- Once you have the DIN number, contact the Registrar of Companies to inquire about the availability of the company name and to ensure that it does not infringe on the rights of any other firm.
- Then, to start your eCommerce business in India, apply for GST.
The eCommerce business in India is rapidly expanding, and all of the characteristics mentioned above are critical to obtaining and operating in this country. Failure to complete any document may land you in legal problems.
Can you sell without GST registration in India?
The proposal to allow unregistered vendors to make intrastate sales of products using eCommerce platforms received preliminary approval at the 48th GST Council meeting on December 17, 2022.
eCommerce was a prominent meeting subject during the GST council meeting in December of last year, where several GST-related rulings were announced, and eCommerce was undoubtedly the hot topic because it permitted providers to sell within the state without GST registration.
The council decided to aid small businesses by allowing them to sell products online on eCommerce platforms without registering for GST if their revenue exceeds the threshold limit.
The prerequisite for selling products online without GST in India is that the sale occurs within the state where the seller resides, which means that if the seller wishes to sell products beyond the state, GST registration is required regardless of turnover.
The council has proposed that the scheme be implemented from October 1, 2023, with around five crore MSMEs in India unable to sell online due to mandatory GST rules. With this decision, the council believes that tiny units will be able to sell widely.
This would also lower the compliance burden for smaller enterprises, particularly Weavers, Artists, Freelancers, and others, who can access markets through eCommerce even if they do not register for GST.
This will also help the Indian economy by providing MSMEs with a wider and more addressable market and simpler access to funding.
Top 5 trending eCommerce business models in India
In addition to the above-listed business models, below are some genres of eCommerce business models in India that are trending or have been trending for a long time apart from traditional models.
Dropshipping is a relatively new concept for many people, and it entails selling things online without maintaining an inventory. Don't be surprised, but bear with us as we explain. You may easily set up a storefront and enable transactions, and when products are purchased, the vendor ships them to the customer.
In other words, if you find a t-shirt on Amazon, you can sell it on your store by linking the product and adding your price. When any user purchases the product, the original vendor receives a notification and all buyer information. The vendor then ships the product to the buyer, and you receive the commission.
It implies you are the middleman here, and dropshipping needs very little investment and eliminates the headache of product packaging and shipment. However, it is necessary to employ the proper marketing methods to reach a certain target audience online.
2. Wholesale x Warehouse
Do you sell in volume or have a high-investment business? This model is for you since the wholesale and warehouse eCommerce business model demands you to store, manage, and maintain a large inventory and stock.
You are also bidding on handling the product's packing and designating a professional shipping agency specializing in delivering large and heavy items.
This approach offers all items in bulk to retailers at a reduced price, and the wholesaler connects the manufacturer and the vendor while guaranteeing a seamless distribution route.
This concept is simple; all you have to do is upload your product image to your eCommerce store, as described above in how to start an eCommerce business in India, and then display the available inventory. That's it.
Manufacturers create products and sell them through wholesalers or distributors; instead of individual clients, you may encounter a variety of customers from businesses, organizations, and even individuals.
This model is product-oriented, focusing on the design specifications provided by the different companies. Manufacturers can profit from an eCommerce website because it allows them to quickly display their catalog online to a bigger audience while accelerating their manufacturing capacity and business growth.
Manufacturers can start by presenting their catalog and uploading products and other details where customers can contact and bargain to receive their manufacturing services by following the above procedures.
4. White Label Labelling
White labeling is a marketing strategy that allows you to create an identity for a product in the market using an effective branding strategy. The product can be anything new or old or existing, but what counts here is your design and label differentiating methods for standing out in the crowd.
This option is available for all market areas where the merchandise is sold and other brand products likely to be sourced by the manufacturer. This has always been used in the traditional model, but now consumers can start selling online using this model by just sourcing a common manufacturer and acting as the middleman.
5. Subscribe for more…
Another profitable and trending business eCommerce model is a subscription. You can curate a box with particular product categories and distribute it regularly to clients who subscribe to the goods.
This approach provides a predetermined amount of orders and is thus dependent on the income stream and engagement of members on your website. You cannot upload a subscription if you are starting from scratch.
The subscription model is quite popular in India and is accessible in categories such as grooming, cuisine, and fashion. However, this does not imply that it is limited to genres; it is a no-genre category that anyone can utilize and employ.
Payment Gateways and their importance in eCommerce India
Every eCommerce business in India strives to provide a flawless customer experience, and payments are important. Offering simple and rapid payment options can encourage users and buyers to transact more frequently on your website.
A payment gateway controls several sophisticated processes to assist you in accepting payments promptly and relieving your customer of that one minute of stress. Many payment gateways have been discussed above, and they are the most fundamental and essential for every business to run.
An easy and accurate payment gateway allows you to make and accept payments fast, secure your customers' data and money, and establish trust from clients eager to hand over their credentials. Also, having diversity boosts your chances of acquiring all types of customers.
As previously said, the lack of COD in India disinterests the bulk of the local populace, resulting in the loss of countless clients. However, the majority of eCommerce customers are from India's tier cities.
Here are some considerations when selecting a payment gateway:
- The payment gateway should enable your country and country-specific payments, such as accepting global or Rupay cards rather than only visas or MasterCard for India.
- Check if it supports and delivers a seamless eCommerce experience and meets PCI 3.0 data security regulations.
- Determine if you need a payment gateway, merchant account, or an all-in-one payment service provider, and then choose wisely.
- Check the charges and additional fees that will be deducted from every transaction and, most importantly, whether it is within your budget.
Six strategies to help you compete in the eCommerce sector of India
eCommerce is one of the most tempting sectors to build a niche in, but the downside is that you must compete with firms that have already developed a brand name and grabbed a larger piece of the preexisting cake.
However, use the appropriate marketing methods. You may be able to overcome this significant problem while also learning how to knock the teeth out of your competitor and win over the market share.
However, navigating a highly competitive field necessitates well-thought-out methods for striking the right chord with potential customers and keeping them involved with the brand or business.
Here are six strategies to assist you in competing in India's eCommerce sector:
1. Omnichannel shopping experience
A large portion of eCommerce sales is accidental, as modern shoppers rarely discover a certain product when browsing an eCommerce website on purpose.
70% of online customers are doing something else, such as surfing the internet or skimming through social media, and accidentally founds a product recommendation or ad.
You risk losing significant sales if your brand is not where your customers are. The simplest approach for online consumers to find your business and bring in new prospects is to provide them with a seamless buying experience without requiring them to leave their preferred platform.
In India, the most popular social platforms are Facebook, Pinterest, Instagram, and YouTube, which not only have the largest audience but also offer a robust set of shopping tools and allow you to sell in feed, stories, live streams, and so on, which is why these are top and leading sites on the Internet.
Review websites are another approach to bringing your eCommerce business in front of potential clients. Reviews do not help earn from shopping functionality, but they help your firm develop a trustworthy image and reputation.
Most buyers look through such materials before purchasing a product, indicating that they significantly influence their purchasing behavior. If you search for a product on Google, you will undoubtedly read the reviews because that is how the system works.
When someone searches for your product, they should see various possibilities on the search engine, ranging from your social media connectivity to reviews on other channels; this improves and enhances your exposure and trustworthiness.
2. Cross-device shopping experience
Customers frequently start their buying journey using a voice assistant or phone and end it on a laptop. According to Criteo, clicks or research on mobile preceded 30% of all desktop transactions.
Since 81% of buyers want a frictionless cross-device shopping experience, eCommerce businesses in India must allow and integrate seamless transfer between various devices to boost sales. Frictionless means that a customer can continue with the checkout page with a new device and on the same step they stopped in their previous device.
Switching between devices can be made easier by storing client data in the cloud and integrating it across platforms. However, nurturing customers and building up their desire to purchase should never be ignored.
Employ strategic and timely marketing actions and initiatives such as email and push notification alerts, social media, and Google ads. Other remarketing operations to stay engaged with the crowd and not lose your presence.
3. Credibility-based shopping experience
The pandemic and its associated economic challenges changed customers' purchasing habits, and since the pandemic, most customers have been keen to continue adding new brands to their shopping routines.
This drive to try something new is admirable and increases the likelihood of companies and merchants extending their consumer base. To succeed, eCommerce businesses in India must deliver better value, as many customers consider it the primary reason for moving to a new brand.
Offering profitable bargains and spreading the news about these offers through various communication platforms is one of the most applicable approaches to win over the former eCommerce giants' customers.
Focus on the most reputable sources of information, such as blogs, social media influencers, etc. The millennials and Generation Z, who dominate internet shopping, trust these opinion leaders' recommendations almost as much as their friends.
4. Loyalty-based shopping experience
The drawback of customers and their enthusiasm to try out new shopping behaviors is that they are more likely to leave your brand or website for anything else if overdone. Building loyalty is the foundation for achieving long-term revenues and competing alongside eCommerce giants.
The obvious strategy is to keep clients engaged by providing them alerts or emails with discount vouchers for new things in stock and trustworthy customer experiences. You may also use Facebook dynamic campaigns or Google advertisements for retargeting them.
These are effective strategies for creating FOMO by cross-selling comparable products or displaying out-of-stock items. Subscriptions, as previously discussed, are another method of tying customers to your eCommerce company.
The subscription model does not necessarily involve sending the sauce of the month but offers a discount on things consumers need regularly. If they only purchase dog food once, advise that they sign up for regular delivery and save a specific amount on each dog food box.
Loyalty programs with discounts, gifts, and special offers are gaining higher traction. To get the most out of them, consider strategies to hook your clients on loyalty programs and take inspiration from Starbucks.
Customers are rewarded for interacting with the brand's mobile app and completing certain missions, such as visiting a coffee shop three days in a row. This strategy makes Starbucks a destination and keeps customers engaged with the brand.
5. Collaborative shopping experience
Business owners in highly competitive markets tend to handle everything themselves, and this strategy has more weaknesses than it appears at first glance. It seeks to encompass all company processes in such a complicated project, which may result in poor service and rising costs.
Making relationships with others, on the other hand, may yield beneficial effects, and to attain excellence, consider developing a collaborative ecosystem of partners. It could entail creating supply chains with specific companies to obtain their best deals.
Partnerships with technology providers have great potential since they can assist you in optimizing the customer journey, offer new simple payment ways, and give more efficient shipping and return solutions.
Offering a recommendation scheme to your clients can turn them into your strongest allies. The latter entails rewarding participants for suggesting your goods and services to others, which helps you save money on advertising while bringing in the most loyal customers.
Buyers influenced by referrals are more inclined to shop from a retailer regularly.
6. Evolving shopping experience (outsourcing)
The eCommerce sector is rapidly changing, as is the modern world in general, and previously worked techniques are no longer in use owing to innovations such as an online store. The company must constantly test trends and practices to be competitively positive.
Amazon has become a market leader due to its constant innovation and has stayed updated with the trends, whether festive, seasonal, or new-generation. So, Identity what your competitors provide to their clients, and if done correctly, adopting and tweaking the best strategies may assist your firm and blow rivals out of the water.
At the same time, you should continue investigating your clients'clients'ral requirements and pain areas to convert them in your favor when the time comes. Another foolproof technique is to keep track of global technology developments and draw inspiration from them.
You may have noticed that the number and acceptance of connected home devices have gradually expanded. These smart TVs and refrigerators are emerging connections with your customers that could one day become terrific sales channels.
Applying the above strategies may be difficult for medium and small firms, but maintaining a multi-channel presence and promotional events, keeping customers and prospects engaged, and providing a consistent experience deplete marketing budgets and human resources.
However, there is a way to implement all winning strategies at a lesser cost: partner marketing or outsource-based marketing. It's as It'someone else is doing the legwork of promoting your eCommerce firm across business platforms and advertising channels.
In a nutshell, partner marketing networks pay only for the delivered outcomes. You can collaborate with the following types of partners using outcome-based principles:
- Influencers on Tiktok, Instagram, and YouTube, as well as other popular media platforms such as the Moj app.
- Blogging and interacting with content creators with large followings or high-demand channels to submit your blogs.
- Connect with website owners who will pay you to advertise their items.
- Connect with affiliates who use every promotional approach and tactic imaginable, from PPC to email marketing.
- Connect with brands and enterprises with small target audiences and more to have a fun and easy experience together.
Partnering can help you generate traffic and overall sales to your eCommerce website, implement new marketing channels and strategies, and get experience with advertising formats. The best part is that you only pay for the outcomes.
You can identify poor promotion channels and strategies with good software and replace them with more efficient ones. This is why partnerships are an outcome-based means of promoting eCommerce firms in India.
Is it possible to start an “own” eCommerce store in India with no heavy investment or money?
Yes, you can start an eCommerce store in India from scratch with no large investments or money; here's it:
Step 1: Create a plan
Creating a business plan is a fundamental phase in any strategy that leads to the development of any venture, except outings and travels, which are better left unplanned. But, if you follow the same business logic, you would be out of biz within a month.
Make sure you plan for what your business should be about and what you want to offer. To learn more about how to start your "own" eC"mme"ce store in India, follow the steps outlined above.
The selection of products is critical in deciding the architecture, perks, and long-term performance of your online business. Your product can be anything from any category, and you can also focus on a single product line or extend it into numerous lines, depending on your budget and resources.
Step 2: Create an eCommerce website in mere minutes
Various online solutions are available to assist you in launching an eCommerce business in India in a matter of minutes, such as Becho.io or Shopify. These tools are reasonably priced, starting at INR 101/- a month, making them accessible to every local vendor in India.
Furthermore, you can receive free trials to see whether it is the right feat for you, and some of them even offer a free service for making and selling products online. You must conduct proper research before walking onto any platform, and most importantly, double-check your budget.
Step 3: Upload your products and start selling
Once you've decided on you've, you can start selling online by uploading your product details and descriptions. However, to accomplish sales. You'll need a solid weYou'lleting strategy to keep ahead of the competition.
Starting an eCommerce business with online store hosting platforms is simple and does not require a large investment. Some even offer free trials and free product uploading up to a certain limit, which is suitable for a new startup, and once you see that it is working, upgrade to the heavy packages.
Planning an eCommerce business in India is not difficult and does not necessitate a large investment in operations. With many resources and information at your disposal, you may begin planning at any moment.
Create organic social media channels and implement campaigns or upload blogs wherein users accept the free uploading and also enable posting promotional blogs for free to create marketing strategies without investing.
Implementation takes time and effort, and if you have planned to move your retail outlet online or establish an eCommerce business in India with minimal investment, here are some things to consider ahead of time to reduce the chances of loss.
- Before you begin, determine your target audience and the scope of your operations. Depending on the availability of resources and the extent of your budget, you could choose to ship domestically or nationwide.
- Prepare stocks of goods that you intend to offer online. Getting your online resources ready will not be difficult, but you must first be prepared with the necessary products that can be sold and dispatched as soon as a customer orders.
- Make contact with your shipping partners and determine the prices that will be charged and paid by you for shipping various quantities of products; this will assist you in improving the entire customer experience when shopping with you.
Can you make money online with an eCommerce business in India?
To respond to shifting requirements, many firms are venturing into eCommerce. Although it may appear scary initially, eCommerce can be rewarding after you learn the ins and outs.
Here are some simple and efficient suggestions for making money online with an eCommerce business in India:
1. Start with a blog to draw an audience
The most effective strategy to perform inbound marketing is to build and maintain an active blog that attracts visitors to your eCommerce web store.
Your marketing strategy should include examining your consumers' research, which includes considering what potential customers are seeking and their queries.
Your blogs must address the concerns raised, which will improve traffic to your website and the number of people who convert to consumers.
If you need assistance getting yourself on your consumers' feet and consumers, look at existing blogs and learn how they write and explain their goals.
2. Benefit from Ads
If your eCommerce website is fresh and you need sales, the greatest strategy to generate immediate purchases is to use targeted paid marketing. Product-specific ads, specifically Google and remarketing ads, allow you to target your ideal customers.
Ads on various channels provide an easy yet expansive way for businesses to reach mass audiences on various platforms. As previously said, you will constantly find new customers on each channel.
3. Automated Email Marketing
The more you automate your eCommerce and marketing operations, the faster your company will expand. It will take time to put everything up, but you will be glad you did. You may automate your email follow-up process depending on customer profiles and interactions.
Automating the process allows you to maintain customer communication while freeing up resources for other tasks. Email marketing is a traditional strategy that is very effective; keep it short and sweet and avoid using too many words.
4. Invest Right
Take your time and thoroughly explore the platforms before settling on one. Consider your company's current scope and where the companies it is to be. You'll want a platform that can dYou'll alongside you, right?
So, investing in the right eCommerce web hosting platform is a critical segment where most of the audience gets stuck and cannot decide which to choose. If you are from India and want to sell only in India, we recommend using an India-specific platform that does not provide global solutions.
Why? This aids in integrating the appropriate solutions for reaching a large national audience. Global platforms feature strategies that may differ from those required for smaller local audiences in India. For local, I prefer local.
5. Stock Search Marketing
Investing in search marketing is another approach to promote your eCommerce site. If you are unfamiliar with SEO, now is the time to learn. Before you launch your company, you should research the best keywords in your sector and specialty.
6. Leveral Social Media Channels
Once your eCommerce business in India is up and running, don't waste time and start spreading the news on social media. Social media networks such as Instagram and Facebook are important marketing tools even when no advertising is run.
Once you've created your business page, you may design and run advertisements that link to it or your store, or you can post your offerings, images, and about and link them to hashtags and popular reels for organic reach.
If your content is appealing enough to draw the audience's attention, you will find audiences and good sales without spending any money on advertising. Social media is the best way to generate revenue when used effectively, efficiently, and creatively.
All you have to do is fill your Facebook and Instagram feeds with information about your niche items and interacts with and build connections with influencers who will promote your products through the most effective and popular channel.
Most Indian eCommerce businesses rely only on organic social media marketing and make more than expected sales. You must provide decent, relevant content while adhering to social media trends and aesthetics.
Seven reasons why eCommerce store hosting platforms are ideal for starting an eCommerce business in India
eCommerce is a major thing, and various platforms are available for starting your own eCommerce business in India from scratch, each with its advantages and disadvantages. So, here are seven reasons why you need an eCommerce store hosting platform to launch an online store in India:
1. Easier than ever
All the existing eCommerce store providers are built from the ground up to be simple and considerably easier to use and access than engaging with developmental agencies and other services, which also come with added fees.
You don't need technical experience or a large increasing budget because these platforms manage everything from complicated interface activities to integrating payment systems in affordable packages.
2. Options for customizing the web store interface
When it comes to constructing a website, using codes may be a time-consuming and costly operation. In contrast, eCommerce store providers offer a selection of pre-established themes, both free and paid. You can tweak these templates according to your vision and imply to your website without coding or other technical needs.
You may be as creative as you want when personalizing your store. You can choose from the themes offered by the marketplace, or you can design them yourself if the templates do not meet your vision.
3. Inbuilt Features
Most eCommerce store hosting services offer several built-in functionalities, such as drop shipping, etc., which are unnecessary for a local vendor. However, other required features, such as logistics services and payment solutions, are integrated into every platform. They are also a must to operate an eCommerce business in India.
4. Select your apps
These platforms provide a wide choice of app selections, with thousands of apps available to help you simplify processes and decrease expenses. However, when it comes to local merchants, all they need is social media integrations and a competent eCommerce website to host services online and function before moving heavily.
Furthermore, be certain that any platform you use has dedicated apps such as social media channels, payment applications, interface tools, and so on to customize your experience and win over your visitors and consumers.
5. Not bloatware = Fast loading
We can all agree that speed is vital for a pleasant online buying experience, regardless of how simple or sophisticated your website is. We recommend you experience the platform's trial period before purchasing the package. This will help you understand the platform's loading time, other aspects, and how your business appears to your customers.
Most eCommerce store hosting services include built-in plugins for hosting, security, and speed. All you need for your business to run effectively is to operate smoothly, but be mindful of the number of apps you install and how they can affect overall performance.
6. Payment Everywhere
As previously said in the payment gateway section, your customers require a variety of dependability, and enabling various types of payment methods and banks, as well as COD, is the greatest approach to boost your brand's possibilities of customer retention.
7. Omnichannel offerings
Before choosing or landing on any platform, ensure that it supports several social media platforms and allows you to integrate moving and purchasing of products from anywhere, which will help you substantially increase your business.
We just went over the seven reasons you need eCommerce store hosting platforms, but there are more aspects to consider, such as a 24/7 support team, reporting systems, logistical services, etc. A satisfying customer experience requires simplicity, speed, and dependability.
18 effective ways to increase the sales of your eCommerce business in India
Implementing an efficient sales strategy is as crucial as integrating other services, such as payments and logistics, for any eCommerce firm in India. So, here are 18 effective strategies for increasing eCommerce sales and establishing a powerful online presence.
1. An email list
Despite its huge potential for increasing eCommerce sales, email marketing still needs to be more utilized. A good email list can let you target and retarget customers at a significantly higher conversion rate.
An email has multiple times the click-through rates and customer acquisition potential of social media platforms. The nicest aspect is that paying customers for information could sound more sales-oriented.
Offering website discounts, unique incentives for reading newsletters, or adding registration boxes at checkout, among other similar approaches, can organically help you create an expansive email portfolio and unleash improved performance in engagement and activity on your store.
To increase eCommerce sales, you may personalize emails with name greetings and establish audience-segmented email lists. Eliminate existing subscribers from previous emails, and focus on retargeting with new information and services.
2. Promotional Campaigns on Social networks
As an eCommerce company in India, social omnipresence is critical, as we have previously stated. You should have a presence on all social media channels to drive traffic and sales to your eCommerce store.
This allows you to engage with your audience, tap into influencer networks, and raise brand exposure. As TikTok may be a fantastic place to have celebrities support your product, each social media network has its audience, strengths, and weaknesses.
However, Instagram and Facebook account for the vast majority of eCommerce conversions. Understanding specific target or consumer habits on various social media sites can greatly influence your eCommerce business.
3. Users are attracted to scarcity
Even if you do not intend to alter your eCommerce business and improve eCommerce sales by transforming it into a magnet for turbocharged shoppers, you must generate a sense of urgency to boost eCommerce sales.
The simplest approach to accomplish this is to create scarcity, which allows customers to recognize the perceived benefit of making an immediate purchase. You might display stock quantities on product pages to instill anxiety in customers.
Even sending emails indicating the depleting supply of a specific product can motivate people to act. Another approach to tap into a scarcity mindset is through competition, which some retailers do by displaying how many people are looking at or have purchased a specific product.
If shoppers perceive your products as a limited, vanishing commodity, your eCommerce sales will skyrocket.
4. Money-back assurance
Building trust is critical, and because online buyers cannot physically touch or test out a product, they require more assurance to trust you as a respectable company. Money-back guarantees serve to develop trust and demonstrate confidence in the product's quality.
Although some perceived risks are connected with full or partial refunds, some customers will view them as eCommerce loopholes and attempt to use them. Setting a time limit is one approach to defend your company from it.
You can provide a guarantee that lasts 30 days or two months, depending on the nature of your products, and you can also specify particular restrictions for the guarantee's validity. You could employ a lawyer to draft a policy for money-back guarantees.
5. Proof of review
Social proof is the most effective technique to gain the trust of your customers, whether they are existing or new. By inviting your consumers to share a testimonial or comment, you may utilize the power of social media proof to drive revenue to your eCommerce business in India.
It is also an effective eCommerce SEO tactic, and displaying favorable reviews and celebrity endorsements on social media pages is a terrific place to start. Yet, it is not recommended to remove bad reviews; however, preserving the legitimacy of your review area is just as important as receiving five-star client feedback.
If you truly want to improve eCommerce sales, the influencers you choose to connect with should have a social persona aligned with your target audience's needs. You can't expect Shilpa Shetty to promote men's razors and expect increased sales.
6. Paid Traffic works
Aside from organic social media marketing, paid social ads can help improve your eCommerce marketing plan. You can only share articles and posts with your existing social network followers in organic content.
Paid ads allow you to access a new audience to enhance eCommerce sales. Social media networks provide numerous alternatives for targeting the right people with sponsored content. You can approach people based on demographics such as geography, interests, age, gender, and so on to find the appropriate eCommerce target audience.
Also, keep your content fresh because people have a short memory. They will not pay attention to brands that contact them only once a month. Schedule the ads and create a paid ad schedule to remain ahead of the competition and continuously increase eCommerce sales over time.
Remember that your paid campaigns do not always have to be about your items. Showing consumers behind-the-scenes footage of your eCommerce business operations can also help you build a loyal and happy client relationship.
Suppose a consumer is on the checkout page to finalize the purchase of a coffee jar and receives a personalized recommendation for a larger one. In that case, they may opt for the upgraded and larger version if it meets their needs.
Upselling is a superior strategy to increase revenue and develop long-term client relationships. Furthermore, you do not need coding skills to include upselling into your online business because most eCommerce web store hosting providers already provide such options.
8. Revising Checkouts
Optimize your eCommerce store's checkout flow to improve user experience and increase eCommerce revenues. The more time a customer spends entering personal and payment information, the higher the likelihood of cart abandonment.
Some people will only sign up after checking out, while others may only be comfortable with a single payment method.
At the same time, while some visitors may find the website layout perplexing, making modest changes, like adding guest checkouts, CTA links to items, and easy-to-reset passwords, can substantially streamline the customer journey and increase sales.
9. BNPL Solution
Customers add products to their cart intending to purchase them, but things can quickly change if they do not have their preferred means of payment available at the time of checkout. Previously, there were just a few payment choices, such as credit cards or COD, and the difficulty with credit cards, in particular, was that they had high-interest rates and late charge penalties.
Most online retailers now offer Buy Now Pay Later (BNPL) alternatives, boosting eCommerce sales. Furthermore, as the name implies, this new model allows clients to pay later with restricted fees and interest rates.
This takes flexibility in payments to new heights, significantly reducing cart abandonment while ensuring that online store owners receive payments upfront, free of danger and fraud. BNPL options, on the other hand, should be visible during the checkout process.
To get the most out of these flexible payment methods, include them early in the client journey process, such as through banners or paid adverts. It is critical to assess and select appropriate payment gateways, so you do not lose customer money.
10. Gmail ads
Paid Gmail Ads, also known as Gmail Promotion Ads, are interactive advertisements that appear at the top of a prospect's inbox in the social or promotions tab. Create functional Gmail advertising to promote your eCommerce business in various ways.
There are numerous choices, ranging from having a watchable movie to include a clickable link to your online store. Gmail Ads also saves you time because Google automatically adjusts the responsiveness for mobile and desktop.
Prospects who view Gmail Ads are in your marketing funnel's awareness and interest stages. So, design your Gamil Ads like a post-click landing page and feature your unique value proposition from the start.
11. Introduce live chat
Chatbots powered by AI is an excellent eCommerce resource for traditional conversational marketing and customer service. They guide consumers, ask basic questions, and maintain long-term customer connections.
Chatbots can help eCommerce businesses answer customer questions about products and simplify sales. You can also provide human names to increase engagement. AI chatbots learn from previous user interactions and provide future personalized encounters.
12. Consistency in messaging
Customers can know your firm even if they need to remember its name if your unique colors, layouts, logos, and other communication aspects are consistent. Use a variety of tools and tactics to maintain a consistent message.
For starters, there are automated marketing technologies that can be integrated with your eCommerce website and used to develop messaging templates. Then, employ content management systems to share content with your brand identifiers across your online business.
13. Everyone likes FREE stuff
It may sound like an axe in the food, but there is no profit without some loss, and free stuff benefits you long-term while also giving you long-term consumers. It helps you create trust, and while you don't have to give things away for free, you can offer free trials to allow clients time to assess the value of your items before committing.
To increase the average order value, you can also provide free shipping and delivery on transactions over a particular amount. Consider it a sound investment in developing value with new clients rather than a losing strategy for increasing eCommerce sales.
14. Track user engagement
Various eCommerce KPIs and metrics allow you to track and improve the operation of your business, and your online store, analytics software, and other eCommerce technologies gather a wealth of data that can increase income.
Depending on where you are in your sales funnel, engagement indicators such as conversion phase, cart abandonment, and average order value take precedence over impressions and reach.
Incorporate the customer lifecycle into your plan to debunk the myths impeding customer engagement and conversions.
15. Mobile browsing
Smartphone users now make up most of the internet traffic, and you cannot afford to miss out on some substantial purchases if your eCommerce business is not mobile-friendly. With limited screen real estate, prioritize visual material over text elements.
Where text is required, use bullet points and short copies. Include videos as much as possible. Mobile customers are more likely to purchase products with video presentations because the more flawless a customer's online purchasing experience is, the higher the likelihood of conversion.
16. Reduction of cart abandonment
Card abandonment can never be eliminated, but understanding what prevents customers from completing their transactions might help boost your conversion rate. Customers often opt out of a sale due to a need for more openness.
Customers will reconsider their purchase if they cannot see shipping fees, taxes, and any additional expenses displayed. Include all costs on the order review page to ensure complete transparency.
Progress indicators, for example, encourage transparency and help consumers feel more invested and involved in the checkout process by simultaneously giving them their progress and completion time.
17. Display best sellers
List top-selling products as top sellers to get customers excited about trendy items because everyone wants to get their hands on what everyone else is rushing to get their hands on. The majority of eCommerce platforms include a bestselling metric in their reports.
These reports reveal bestsellers by vendor, sales, SKU, and other important characteristics. You may use them to create a best sellers category or mark individual products as best sellers on their product page.
Make it a point to exhibit the all-time greatest sellers and the things presently selling the most, and use filer reports to showcase items sold by month, year, and day.
We've already discussed the significance and impact of legitimate reviews and social proof, but shoppers will seek what others say before purchasing a product. Therefore, it's critical to have reviews on your social media and eCommerce website.
This ensures that your customers' good perception of your brand is reinforced across all platforms and at all contact points.
You can also email your customers to ask them to leave a review, and regardless of the option you select, make the reviews visible. The reviews should ideally take center stage on the storefront to have the greatest impact.
Why do the majority of eCommerce stores not achieve estimated sales?
How can we expect to focus on the positive when it is the negative aspects that make an eCommerce site successful by overcoming them? So, here are a few reasons why most eCommerce businesses in India fail to generate sales.
1. Not exceptional Product Choices
The main reason an eCommerce store fails to generate revenue is that it cannot match market demand. In today's hypercompetitive online eCommerce environment, going all out on marketing channels would necessitate a significant expense.
This comprises a first-rate store, a competitive pricing plan, a one-of-a-kind high-demand product, and the patience to hold and test your successful strategy. Offering relevant and in-demand product options is ideal, yet most businesses fail due to marketing and other budget constraints.
2. Your store does not get the required traffic
The most obvious reason your store needs more traffic is to get more visitors. If you have fewer than ten visitors to your store daily, your odds of making a sale could be higher.
In the case of dropshipping, if you sell the same goods as others on AliExpress, you will not be able to sell more of them because competition is fierce. As a result, including blogs and articles about your business and product.
3. Issues in the site
The majority of the time, eCommerce websites struggle to generate eCommerce sales due to a few key site experience concerns, such as:
- Your value proposition fails to explain your target area in the first three seconds, and your site navigation needs to be improved.
- Site users are having difficulty swiftly narrowing their search, and they need to be given more information about the products. If consumers do not receive the necessary information, they may visit another website to look for it.
- You have still not reduced enough risk, and some other places include your return or refund policy, whether the product is the right fit or not, whether the credit card information is secure, or whether you still need to teach the same trust to your customers would have if they stepped into a retail store.
Most eCommerce stores fail to generate revenue after they launch their business because they need to articulate their value proposition to clients properly. When buyers visit your product page, they should understand what distinguishes your product and brand from the competition.
4. Wrong target
Most stores sell poorly because they do not generate traffic or drive the incorrect individuals to their sites. A store's success is determined by its focus on attracting targeted organic traffic that is more likely to convert into eCommerce sales.
Here are a few strategies for increasing organic traffic:
- Optimize and educate your Quora and Pinterest accounts.
- Write blog entries that address an issue for your audience by utilizing your product or its capabilities.
- When uploading or selling products on your store, pay attention to the SEO and keywords you use.
- Email marketing with the segmentation as mentioned above.
5. Care for Site
The most common mistake website owners make is that they do not care about their website or its information. For those in the dropshipping company, they can produce enticing product photos and product descriptions to increase keywords-based organic reach.
If both resonate with your visitors, you will easily turn them into customers and monitor, track, and optimize the site's behavior. You should also use Google Analytics to improve your business or website.
6. Always start with the basics
Because determining the root cause of your eCommerce store's failure to generate eCommerce sales might be difficult, always return to the basics. Make sure you have high-quality product photographs and descriptions, easy navigation, and a search option to help your clients locate what they're looking for.
Set product prices in line with the market and customer value, and provide a simple checkout experience; marketing is the other side of the equation. Make sure you're targeting the correct people and providing adequate customer service.
So the first step is to identify the problem so that you can devise a solution.
7. Make it Easy
Customers can readily form opinions about how well a website is updated, so provide content that enables them to make an informed purchasing decision. These are frequently regarded as more subjective and not universal.
However, all these elements are core indicators in the digital age, so adhere to them to obtain higher sales.
Tactics for obtaining successful growth in eCommerce D2C
To be successful in the D2C eCommerce space, top management must be completely dedicated to its prioritization (enhancing growth). The strategic role and aim of D2C must be clarified, as must the target customer categories for D2C versus other channels and the many guardrails for the value proposition that must be designed and delivered.
The CEO, the Board, and the executive team are responsible for developing the details, supporting the organization's strategy and aspiration, and translating them into actual KPIs throughout the organization's various activities.
ECommerce involves unprecedented cross-functional and cross-channel collaborations and courageous decision-making to achieve breakthroughs and meet the incredibly high standards customers expect from an online business.
These conditions can be met only if the CEO and the Board completely support the plan and its KPIs. Shareholders will increasingly demand eCommerce results from publicly traded corporations as companies with direct interactions with their consumers rapidly grow value, such as through subscription models.
However, here are some strategies for achieving effective D2C eCommerce growth.
Determine the requirements of your customers.
Customers prefer direct purchases from D2C businesses over multi-brand shops by a margin of 55%. The most difficult aspect of this strategy is attracting the customer's attention in a crowded market. Still, detailed data may be used to determine client demands and generate in-depth insights.
Entrepreneurs may understand how clients behave and communicate with them using this strategy. You will also have complete influence over how clients perceive your brand and the level of customer service you provide. The fundamental goal of your D2C brand should be to engage and care for its clients.
Create a budget and examine it to see how you can expand your D2C brand. Analyzing the budget assists the business in achieving its goals and reducing resource waste, and it also assists you in determining your company's cash flow.
It enables you to keep your brand on track, avoid spending too much or too little, and seek breakthroughs. You should also examine for variances, compare the budget to the prediction, and make any necessary revisions if necessary.
Customer Lifetime Value
The value of a customer experience strategy can be used to assess its effectiveness. This enables D2C brands to determine the value a customer delivers throughout the customer journey and analyze and retain current clients.
Employing their CLTVs allows D2C firms to accelerate their growth trajectory while lowering customer acquisition costs or the amount brands pay for using resources to acquire customers.
D2C brands can utilize this metric to evaluate client attrition, calculate customer relationships, maintain and improve earnings, and discover areas for improvement.
Keeping up with the resources
Resources serve as a company's basis, assisting it in achieving goals through organization and management. Businesses can grow and thrive by efficiently using resources, and making early investments in critical resources is critical.
Entrepreneurs should spend with a long-term goal in mind and with a major focus on consumer involvement in mind. Staying on top of statistics and grabbing a larger market share requires careful planning and money distribution.
Retaining digital talent
Companies must compete intensely for digital talent to improve performance and growth. D2C companies will prosper by incorporating agility, empathy, and a friendly workplace atmosphere.
D2C brands can utilize a variety of ways to hire exceptional talent without it becoming a growth obstacle. They can promote employees and move them between roles based on their abilities. It will also be useful for bringing in top performers from other businesses to take leadership positions because it will increase the company's credibility.
Influencer marketing is critical for building D2C businesses since it allows easy access to an effective and direct target audience. Companies may engage clients and provide a personalized experience by using internet penetration and customer preferences for social media platforms.
D2C tactics should also be in tune with how clients' online shopping preferences change.
To become a successful D2C brand, businesses need a comprehensive delivery solution that covers cataloging, logistics, inventory management, and more.
To maximize growth and consumer pleasure, they should have a viable, technologically advanced, and economically priced system for delivering their items to their final destination.
Its omnichannel solutions should connect brands with a single phrase of flexible operations for faster and more dependable expansion and top-tier customer care. With everything in one place, an omnichannel management platform eliminates the need for a company to hop from one platform to another.
Finding an appropriate and scalable fulfillment partner is critical if organizations want to save time and money while enhancing customer satisfaction and revenues.
As previously stated, having a good marketing plan gives businesses an advantage in a competitive industry, and building a brand for yourself necessitates a strong internet presence. A robust marketing plan with an omnichannel approach and continuously smarter approaches to acquire and reach new people is required for a brand.
Today's audience is primarily on social media and is aware of SEO strategies. Brands must analyze what they are doing and how they are doing it differently.
A mix of high-quality items and targeted marketing campaigns will broaden the reach of the targeted consumer base and enhance sales. Make customer service a crucial component of your marketing strategy.
Companies must address this and modify their attitude to customer care as a sort of branding to create a strong brand image. Branding maps a customer's journey from purchase to the utilization of post-purchase services.
A customer-centric D2C business model will foster an everlasting company identity and attract loyal customers.
Train your employees to achieve the objective.
Establishing SMART goals, specific, measurable, achievable, relevant, and time-bound goals based on your business requirements, is critical, and having your team ready to achieve these goals is even more critical.
They must be able to operate successfully and efficiently to assist the firm in expanding and profit. D2C brands can use these procedures to reach a larger client base, build customer loyalty, and fulfill corporate goals.
Train your staff without torturing them; be nice and teach efficiently. Refrain from pressurizing them because doing so may result in rushed assignments with numerous defects in testing and the employee being mentally unstable and leaving the job, eventually fracturing the team.
Be nice to the team and build an efficient team rather than a frustrated one because the credibility we discuss with customers extends to the employees. If your employees are good, so are your company's workforce and cash flow.
Five eCommerce marketing strategies for boosting your website engagement
We've already talked about techniques and other methods for increasing sales and establishing a successful eCommerce business in India, so here are five eCommerce marketing strategies for increasing your business revenue.
1. Email Campaigns
Follow-up emails and other techniques have already been discussed, but here are some additional ways to increase direct communication between your firm and its clients. Personalized emails have a greater reach than social media.
- Send out welcome emails to inform customers about the benefits of subscribing to your newsletters.
- Newsletter emails to give a customized touch with business information and incentives to increase traffic to your website.
- Thank you emails are a great way to thank your consumers for their purchases and advertise special deals.
- Promotional emails and presents for showing your clients what they might buy and sweetening the transaction with a gift or discount, as well as enjoying holidays together.
- Birthday emails personalize any present or unique offers for clients.
- Emails are sent when a customer's shopping cart is empty to remind them of what they could have and information on similar products and deals.
2. Simplify the Checkout Process
Here are some frequent mistakes to avoid when it comes to preventing abandoned carts and simplifying the checkout process:
- Allowing direct purchases rather than encouraging users to create accounts or forcing them to sign up for purchasing can drive away many customers.
- Show clients how many steps they need to complete the transaction and ensure they know how far they are at each step. Every procedure is much easier to understand when divided into distinct parts.
3. Referral Marketing
Publishing user-generated content is an excellent method to increase customer trust and encourage them to interact with your brand. It is also a cost-effective promotion because other users provide the content for you.
Customers are 2.4 times more inclined to trust user-generated content than company-created media, which can convert into significantly higher sales. You must find your customer reviews to use user-posted material correctly.
Once you've located a few reviews you'd want to share, please get permission from your customers before republishing their thoughts.
4. PPC marketing campaign
As previously stated, pay-per-click is available on various platforms, with search engines being the most common. When a user searches for a certain keyword or keyphrase, PPC ads display at the top of the SERP.
When a person clicks on your ad, you'll be charged a cost, depending on how much you agreed to pay through Google Ads, but it can also be decreased based on Google's algorithm.
PPC advertisements are a quick way to generate visitors to your site. Still, there are many variables to consider, especially because you may utilize third-party tools to assist you in managing your PPC campaigns, such as those available in the PPC advertising Toolkit.
5. Frequently Asked Questions
Frequently Asked Questions (FAQ) pages make it easier for clients to navigate your site and discover the answers to their questions. Most business websites already include a FAQ section; a well-organized FAQ can be a great marketing and engagement tool.
SEO data, keywords, and internal links can transform your FAQ page from a valuable resource to an essential marketing tool, driving sales and luring in new clients. FAQs should be viewed as an ongoing endeavor rather than something to set up and forget about. As new questions arise, update your FAQ to reflect this.
Another important factor is the repeat customer, which we have not included on the list. Still, it is essential to define the criteria and requirements for retaining customers because they are already familiar with your brand and have engaged with your product.
According to Forbes Magazine, marketing to existing customers costs one-fifth of the money for attracting new customers. However, this does not guarantee they will purchase with you again, so it is crucial to have some techniques to keep them coming back.
As we have discussed, email marketing is an excellent approach to promoting products and services, and repeat consumers may be easily reached via email. Offering rewards and loyalty programs to repeat customers can boost traffic to your site and encourage additional purchases.
These can take the shape of special discounts for returning consumers that can be applied to products or shipping. Gifts or samples can also be given to recurring customers or included with the initial purchase to pique their interest in other things you provide.
eCommerce must-haves to start a successful business in India
Every business's goal is to have a web interface that loads quickly, delivers high sales, looks attractive, and provides a customer-delight experience. Here's a list of everything you need to launch a successful eCommerce business in India.
Before going on to the key segments, consider a responsive page, which is a must-have for your website to provide a smooth experience across devices of all sizes. Customers today are constantly switching between devices. Thus, it is critical to have a variety of interface solutions, particularly for mobile in India.
Then there's the user-friendly navigation, which allows customers to navigate between product categories and website areas to complete their journey. To keep and engage customers, a basic navigation bar with a designed header, clear and effective CTA buttons, and a comprehensive footer with site man are a common must-have.
Not many recognize it, but this is a highly reliable and terrific must-have for every eCommerce business in India because it benefits both types of users, those who know what they want and others who don't but may find something useful.
Here’s how to imply a search bar in eCommerce business in India:
- Make sure it's on top and visible in "bold," and try to keep it in the top left corner of the screen, which is the most commonly utilized spot.
- Having a magnifying glass attached helps visitors recognize that they are looking at a search bar, as it has now become synonymous with it, and it also looks nice.
- Autocomplete allows customers to finish their search or use hints and recommendations to find things more easily.
- Search terms must marry regularly used phrases, resulting in a highly tailored experience rather than simply allowing them to complete.
The quality of product images and videos is a must-have for every eCommerce website in India since great and better quality photos show all of the product attributes and assist clients in making an informed choice while reducing returns.
Ensure that the photographs are well-lit, finely detailed, and appropriately styled to assist clients in making an informed decision about the product's color, size, and variant.
Videos are excellent tools for displaying a product in its natural environment and educating buyers on real-time product descriptions. Conversely, videos guarantee they are scaled to load quickly and do not add to website load times.
A shoe of a specific brand, chosen color, size, material, price low to high or customer reviews or price under INR 4000/-, and so on are ideal examples of how filters and sort tools should work for every eCommerce shop in India.
Such tools are a must-have because they increase the search with a detailed view of what the customer wants. The idea here is to provide the buyer with a cleanly classified sorting and filtering list so that they spend their time making a purchasing decision rather than exploring things.
Filters should be categorized under key characteristics that clients may want to filter your products by, with the most crucial ones at the top. However, avoid overwhelming the user with too many filters and instead utilize only those important to your clients to keep them moving through the sales path.
The simplest way to dispel any pre-purchase worries in the customer's mind is to clearly state your exchange and return policy. This alleviates the consumer's concerns about their purchase and allows marketers to encourage the customer to try a product they would otherwise be hesitant to test.
Along with developing a generous policy to give your customers purchasing confidence without breaking the bank, it is also critical to ensure that your exchange and return policies are easily accessible on your website.
You can include them on the website's header or footer, in the FAQ part where the product catalog page is placed, in the cart, and on the checkout page to make it more straightforward and noticeable.
Websites can also employ push notifications to raise awareness about new offerings, remind customers about abandoned carts, give delivery details, and so on. Push notifications are a simple tool that allows organizations to engage with their customers in new ways.
Losing a consumer after they have made a purchase decision and added a product to their cart is perhaps the second most painful thing that can happen to an online vendor, following COD orders that are not accepted on delivery.
- Do not introduce any new information or costs that are not specified on the website and are unfamiliar to customers; whatever charges or fees you apply, make sure they are obvious when in the cart, checkout, and upon receiving the order and on shipping details.
- Customer data is crucial, but not at the expense of a sale, so create a checkout process that requires only the necessary information to process orders and complete transactions.
- Sorting through crucial information such as a delivery address, payment data, and so on with the customer's permission ensures a smooth future checkout journey, so retain transparency.
We watch easy order deliveries in advertising all the time, but in reality, many complications arise out of nowhere, increasing the delivery time.
Offering your customers easy visibility at all order stages, such as the order is received, the order is confirmed, the order is packed, the order is dispatched, the order is in transit, the order has arrived at a nearby destination, and the order is out for delivery. Order is delivered a great way to keep them engaged in the shipping activity.
Customers can use order tracking systems to not only track the status of their shipment but also to identify the product, where it is, and when it will arrive at its destination.
Top 20 most demanded eCommerce products to sell in India in 2023
Online shopping in India is rising rapidly, and so is the number of suppliers and shoppers. However, a few products are always in demand. They could provide a profitable business choice for most entrepreneurs looking to rethink their strategy or progress their pre-existing eCommerce business in India.
Clothing has always been one of the hottest-selling commodities online, and it is expected that apparel will be the largest eCommerce segment in the next years. Other products, such as mobile phones, electronics, and footwear, follow in apparel's footsteps.
Here is a list of the top-selling products in India:
Fashion x Apparels
Apparel continues to reign as the largest segment of all products sold online in India, accounting for nearly 35% of total income produced through online sales.
Women's clothing, men's clothing, and clothing for children and pets are all fashion apparel. Fashion businesses are pouring in their catalogs online and offering discounts all year to entice more buyers, whether it's a craze, niche, or high couture.
Smart Phone x Mobiles
Mobiles are a trending product that will never lose sales or revenue no matter what new devices enter the market. All brands and models are available in the open market and are sold online in India, making limited edition models much more accessible.
Buyers can now easily compare mobile phones online. Over the last year, over 700 million cell phones were sold in India, making it the second most popular product in the country's eCommerce sector.
Literature x Books
Buying a book at a physical store can be time-consuming, but doing so online is less expensive, and easier to locate and select the books and eventually buy them rather than browsing through libraries, just sorting the genre and, done, discovering the book.
Educational, fictional, and reference books published in India and abroad are all available on eCommerce sites in India and are shipped PAN India.
Stationery x work/study from home
The pandemic has undoubtedly introduced stationery and other supplies for setting up a workstation or study area from home or room at mass usage, allowing most firms to begin listing and selling stationery products online.
You can also sell print-on-demand and inquiry stationery not commonly found in stores online. As businesses reopened their doors after a two-year hiatus, the demand for office supplies and stationery has skyrocketed.
Electronics x Entertainment
eCommerce stores are great places to buy and sell consumer electronics like televisions, home theater systems, digital cameras, etc. India is anticipated to become the world's fifth-largest consumer durable market by 2025.
With the rise of newer models and IoT-enabled consumer devices, demand for these products has eventually increased.
Fashion x Footwear
Online shopping in India is possibly the finest option for finding and purchasing footwear. The selection is extensive, with slippers, sandals, and shoes from many countries and brands. Users can easily select the leading brands from across the world.
You can look through the latest footwear collection online and discover a pair that is the perfect combination of style, quality, and comfort. Users can choose from a huge collection of Yeezy or Bata from all gender collections accessible online.
Fashion Accessories x Jewellery
Purchasing exclusive jewelry products can be difficult when purchased across numerous counters. From handcrafted to antique to meenakari, buyers can purchase various types and kinds of jewelry online.
The process of picking chosen things and purchasing global leaders is made simple by eCommerce web stores, which can also be hosted easily and without problems by eCommerce web store hosting platforms.
Fashion Accessories x Beauty
Fashion accessories are the second most popular product category offered online after jewelry, including purses, wallets, headbands, scrunchies, watches, and other goods that Indians frequently purchase online.
Buyers also want to buy trendy fashion accessories like chokers, midi rings, and tattoo sleeves, which are popular among India's young generation of eCommerce customers.
Beauty x Skin Care
Cosmetics for the skin, such as lotion, face masks, moisturizers, and perfumes, are popular commodities offered online, as are hair care products such as gel, color, shampoo, and so on, which are also popular items sold on eCommerce websites in India.
Electronics x Software/Hardware
Desktops, projectors, printers, mouse, keyboards, disk drivers, and other computing gear and accessories are particularly popular on eCommerce websites in India. Customers can get the market's leading brands at drastically reduced prices.
Portable storage devices, card readers, graphic cards, RAM, laptop covers, webcams, and other top-category products are also commonly sold online in India.
Games x Toys
Online websites are a toy lover's paradise. Whether it's conventional games like snakes and ladders, scrabble, the game of life, and so on, or the latest remote-controlled vehicles, airplanes, and drones, the eStore has it all.
From instructive toys to bothersome Lego sets and mechanical toys, India's online eCommerce market is thriving, with everything accessible for kids to be drawn to and empty their parents' pockets.
Toys for all ages are available online for everyone, not just children. You can also buy NERF weapons and robotic kits online and browse a large selection of fascinating toys for people of all ages.
Essentials x Hygiene
The pandemic has significantly impacted consumer purchasing behavior, with people increasingly searching online for personal hygiene items they may have previously purchased in physical stores.
Following the pandemic, there was significant demand for sanitizers, disinfectants, hand washes, surface cleansers, and other personal hygiene products. Additional emphasis has been drawn to feminine menstrual hygiene, with many women moving to reusable goods such as cotton pads, etc.
Interior x Home Decor
Home Decor is one of the fastest-growing areas in the Indian eCommerce market and is also one of the most wanted products in India. With more disposable income and a growing desire for high-lifestyle products, India is becoming more interested in Home Decor products.
Drapes, pillow covers, flower vases, tea coasters, rugs, and other things are all accessible by internet retailers, making home decorating easier and saving time and energy spent on physical research.
Dining x Kitchenware
Kitchenware such as utensils, cutlery, storage jars, and so on are extensively used and purchased products in India's Dinning eCommerce businesses. Influencers and famous cooks have kitchenware lines that can be purchased online.
Because of their usability and durability, oven-safe and highly heat-resistant kitchen wares have become popular among homemakers.
Electronics x Appliances
Electronic appliances such as burners, microwaves, washing machines, kettles, cookers, inductions, and so on are commonly purchased online in India. When compared to physical fixed-rate products, these products are purchased online because of the offers they come along.
Accessories x Sports
Besides cricket, football, badminton, and tennis, Indians are increasingly interested in the javelin, boxing, skating, and so on, making every sport today and in the future challenging and popular.
Running gears such as football boots, hockey sticks, carrom boards, chess boards, balls, and so on are a never-ending supply of popular eCommerce products, making it a major deal for you to start a sports eCommerce business in India.
Accessories x Fitness
The pandemic inspired many fitness lovers to conduct home workouts, resulting in customers purchasing fitness equipment like dumbbells, stretch bands, etc. These commodities are still in demand, and most customers in India purchase them online.
Most individuals could not go to the gym due to the pandemic, so they exercised at home. Since then, many customers have looked for workout equipment online, including ellipticals, treadmills, Ohio bars, etc.
Convenience x Foods
The fast lifestyle has prompted Indian customers to seek easy-to-cook and eat foods, such as ready-mixes and pre-cooked meals, which appear to be becoming more popular in India due to the popularity of Gen Z and millennials.
Convenience foods are marketed by internet enterprises and hyperlocal delivery services operating out of dark storefronts with limited time and resources.
Essentials x Health
The healthcare and supplements area is a recent and significant addition to the internet supply, which has changed life patterns and pushed many Indians to choose health supplements, resulting in increasing demand for such things.
Antioxidant-rich, gluten-free, vegan health supplements are also gaining popularity, with e-tailers selling superfoods such as nuts and seeds, as well as calorie-rich protein bars and nutritional supplements for health enthusiasts.
Over the last decade, India's gifting industry has grown dramatically due to increased accessibility, faster fulfillment, and rising income levels and aspirations, with working professionals and millennials seeking customized gifts due to the ease of purchase and sentimental value of personalized gifts.
There is currently a large selection of personalized gifting products available in the online market, including jewelry, photo frames, mugs, flowers, and plants, with goals ranging from traditional to corporate, with everyone creating at least one hamper for their loved ones.
There is no doubt that the eCommerce industry in India is thriving. With an ever-expanding range of products, newer items are added daily to the list of commodities. We hope this list helps you choose a niche for your online business in India.
Logistics are the wings of eCommerce businesses in India
Logistics play a significant role in the success and growth of any eCommerce firm in India. What's the sense of having an inclusive and exclusive product if it only exists within a geographical boundary?
Logistics is crucial to the success of any eCommerce firm in India. However, logistics must be well planned and implemented, with an accurate list of all the features and qualities of the service providers.
You cannot expect somebody to work at a world-class level immediately; only once well-established can such expectations be placed. Without effective logistics services, conversions will inevitably decline, resulting in "0" customer retention.
Whether you are just starting online or increasing your portfolio, now is the time to invest in a proper logistics setup to support your business. Here are some eCommerce logistics alternatives accessible for your online business.
- Managing your eCommerce logistics can be time-consuming, but it gives you more control over your inventory and the delivery service provider you use.
- An automated logistics platform ensures the optimum shipping procedure by allowing users to input their contract with a carrier or choose pre-negotiated rates with associated carriers.
- Outsourcing logistics operations to a third-party logistics expert is arguably the best and safest option for long-term operations. They have skills and experience in warehouse and inventory management, distribution, and transportation, making them an excellent alternative for giving your firm wings.
The minimum budget required to start an eCommerce business in India from scratch.
What does it cost to set up an eCommerce firm in India? It relies on several circumstances, so let's take it one step at a time. If you've done any research, you've probably realized that there is no one-size-fits-all solution, but what is your actual budget?
Can you start an eCommerce business in India under an ₹25,000 budget?
Yes, you can start an eCommerce business in India with a budget of 25,000, and there are two ways to do so. The first is direct social commerce, which depends on sophisticated quality, quantity, and logistics management, but there is no fee.
The second option is to use eCommerce shop hosting services and combine social commerce with them at a low cost. We recommend the second option because it includes all possibilities, and the cost of using eCommerce hosting platforms is not as high as you believe.
Here’s how you can start an eCommerce business in India with a budget of ₹25,000:
Step 1: Follow the "how to establish an eCommerce business" step above and choose your niche, product, brand logo, and name. Once you've decided on your products, take some decent images and write a descriptive description of them.
Step 2: Create an eCommerce store using web store hosting services such as Becho.io or WooCommerce because Shopify is too pricey and out of our current price range. Create an Instagram or Facebook account for your brand and sign up for a payment gateway.
Step 3: Create a content strategy and add products to the eCommerce store you built using the plans mentioned earlier, the most basic of which starts at 101/- per month, making it cheap to any local Indian vendor. Also, remember to submit them to social networking handles and to use hashtags and mentions.
Step 4: Start accepting orders through social media direct messages or straight from your eCommerce website, connect with a logistics partner within your budget, and spend the remaining funds on your product and additional services.
- eCommerce store hosting fee: 101/- per month.
- Logistics service fee: 26/- 500 grams.
Outsourcing costs are lower than you think if you use eCommerce store hosting services like Becho.io or Dukaan. The remaining cost comprises your product inventory, packaging, and other operational instruments, as well as a camera for photography, which is optional because many people prefer high-quality mobile phones.
All of the above steps should be completed within a budget of $25,000, and you should also consider using advertising, boost posts, and creating marketing campaigns to increase your brand reach and start acquiring small but sweet sales.
These are optional and should be used within your budget, but ensure the product quality and packaging are not sacrificed for advertising.
Those who run an offline business in India know the costs associated with operations and marketing. Setting up an online store is comparable to setting up an offline business. Still, eCommerce store hosting services cover most of the costs, allowing you to start an eCommerce business conveniently.
Suppose your budget is limited, or you are just starting. In that case, we recommend starting small with limited products, logistics, and delayed orders before boosting ads to understand the need for your products in the country and how many people would buy them.
You may readily discover your product's requirements by creating a social media profile and uploading content pertinent to your product or about the product. The internet is the best university, and information is available for free as you are reading this right now.
Whether your product is beneficial, look for everything and conduct an extensive study before launching a large business or upgrading to a higher eCommerce web store hosting service plan.
How to start an eCommerce business in India with a budget of more than ₹25,000?
When the budget is bigger, users can begin in any way they like, but we would still recommend some measures to address the majority of your worries and save money so that you can focus on what is best for your business (product).
If you have a budget of more than 25,000, it is almost guaranteed that you want to go big, or at least bigger than the smaller budget ones, and start a full-fledged eCommerce business in India.
Even if your budget is large, make sure to invest wisely. If your work is completed in 5,000, don't waste money on a process that will cost you 30,000.
Now that we've covered the simplest approach to host an eCommerce site keep in mind that using an eCommerce store hosting platform does not reduce the demand or reputation of your company but rather highlights smart work.
Rather than spending thousands of dollars on development companies and going through frequent maintenance checks, eCommerce shop hosting services are far more convenient and superior to the traditional technique.
All you have to do is sign up with your brand name, add product data, choose a website design and domain, and you're ready to start your eCommerce shop in India.
However, the fees are not prohibitively expensive. Those who have prior experience selling offline and have their stores or kirana will find it simple to grasp and operate utilizing the user-friendly interface these platforms provide.
You must choose a plan and create your eCommerce store using pre-existing themes and templates or create your own. You can integrate plugins and extensions if you can stretch your budget.
Maintenance costs are not what you expect compared to traditional methods because using these portals comes with simply the costs for running your store daily, such as personnel salary, product hygiene, and marketing.
However, given all of the variables mentioned earlier, there is no simple answer to the expense of creating an eCommerce website in India because it is entirely dependent on your product and service. Still, we hope we have answered your average cost questions, primarily related to the website or online store hosting concerns.
Profit Margins in eCommerce
eCommerce profit margins are the percentage of each dollar you keep after expenses, so the more money you have left after costs, the higher your profit margins are.
Assume your profit margin is 10%. The 10% is calculated by keeping 10 out of every 100 sales, which is certainly better than 5%. (we are picking the lowest of the figures to give you a better understanding).
E-commerce's basic rule of thumb is that 50-70% gross profit margins are considered "excellent."
It is important to note that gross profit margins are calculated after deducting the cost of goods sold (COGS) but before deducting all other expenses, such as warehouse and shipping charges.
So the above measure is not a perfect explanation of profitability, but rather a short guide to show you how to calculate your gross profit margin, which you can later present to investors and is also vital for preserving the business's financial health and positive cash flow.
Shopify has a net profit margin of 10%, which is average for eCommerce firms, and has become the standard for good net profit margins. Meanwhile, a high net profit margin is around 20%, while a low margin is less than 5%.
Remember that good net profit margins will always be lower than strong gross profit margins because net profit margins deduct operational expenditures and COGS from total revenue, whereas gross deducts only COGS.
Profit margins are vital to grasp because they indicate the firm's financial health. By calculating gross and net earnings, your brand can immediately determine whether it is turning a profit, scraping by, or simply burning cash.
If your profit margins are low, you run the risk of running out of capital, which means you won't have enough cash to keep operating, making it nearly impossible to thrive in a competitive market.
Did You Know? The primary reason for most business failures is a lack of capital.
You will automatically free up working capital to build your business if you have a solid profit margin and an efficient inventory. This capital can acquire additional stock, develop new products, recruit new talent, open a new channel, or double down on what is already working.
The larger your profit margin, the better off your company. So, if you need a rapid boost, there are four tried-and-true methods for increasing profit margins and profitability.
Increasing your selling price isn't always the best method for expanding profit margins, but it is a viable option for most firms. We would not propose selling a product for $200 and then raising the price to $600 overnight; that is not how it works. Please wait.
To make it work, you must have a compelling rationale for raising the price, or your customers will abandon you in search of a better option, especially in the aftermath of pandemic inflation, where supply-chain disruptions are already affecting customer loyalty.
Before you decide to raise the price of your items, consider the following two factors:
- What you may need to charge to turn a profit, and how to estimate the profit margin to understand how much you need to markup products to ensure your gross profits meet your operational costs.
- What clients are willing to pay, and then establish a price & hope for the best. We would recommend scarcity as a strategy to implement after a month with a higher cost and a valid one with a hike of $50-100 rise or less.
Alternatively, you can reduce the cost of products to boost your profit margins. COGS and profit margins have an inverse connection; therefore, the less money you spend on inventory, the higher your profit margins.
The best method is to manage your inventory, which involves carrying only the amount of stock needed to meet client demand and nothing more or less. Inventory optimization eliminates common retail blunders like stockouts and dead stock from destroying your profit margins.
If stockouts cost your company one lakh every year, then dead stock costs 30% more than the inventory's value. If your brand's investment has already been optimized, you can negotiate reduced pricing with vendors.
However, offering reduced or clearance sales on your inventory or dead stock is a much better choice for getting rid of it. Another method is to increase Average Order Value (AOV), a key performance indicator in inventory management that represents the average amount a customer spends each transaction with your online store.
An increasing AOV has the dual effect of boosting revenue and decreasing expenditures. This is because AOV normally grows when clients buy more things together, which are sometimes inexpensive items.
As your AOV improves, you will spend less time fulfilling each transaction because those items may be chosen, packed, and sent together.
Simultaneously, you will increase inventory velocity, moving products faster and avoiding SKUs accruing additional holding charges. But how can the average order value be increased?
- Set minimum order quantities (MOQs), which do not have to be mandated like your supplier's MOQ, but should incentivize buyers to meet that minimum number.
- Leverage your product bundling when you sell two or more things for less than the price of buying these items separately. The perceived value then drives buyers to choose the bundle over buying each product individually over time.
- Add product recommendations through your website or customer service that should cross-sell or upsell clients based on products they have recently looked at or put in their basket.
The third strategy to increase your profit margin is to focus on operational excellence, which requires organizations to scale aspects of their processes that already function and decrease those that do not.
You may develop better shipping routes that eliminate waste, or you could automate a time-consuming procedure to save time, which naturally reduces operating expenses, which can affect your margins. You can take it further by designing inventory from the ground up.
It entails considering your supplier's manufacturing schedules and the stock you require at any given time. Then you can gradually add growth methods and marketing events closer to your customer demand.
This results in more accurate inventory projections, preventing costly inventory blunders like stockouts or keeping too much inventory, minimizing operational expenses, and improving your profits.
The profit margin is calculated using the following formula:
Gross profit margin = (revenue - COGS/revenue) x 100
Net profit margins = [(revenue - COGS - total expense)/revenue] x 100
9 easy steps for converting your local physical shop into an eCommerce business in India
No matter where you travel in India, you will always discover many local stores with a wide range of products. The disadvantage is that these are geographically limited. Thus, the following methods will assist each vendor in selling locally offline and nationwide online.
Step 1: Back-End
The first step is to select the suitable management system through which you want to open your eCommerce store. These platforms will save time, cut most of your costs, and provide a smooth experience at low prices.
There are several platforms to choose from, and you can easily learn about them once you go through them. We have already discussed all of the above so that you can refer to them, but for those who want to jump right into this section, we are talking about platforms like Becho.io, WooCommerce, Dukaan, and Shopify.
If you are new to the online sector and unsure where to commence, we recommend Becho.io or Dukaan. Becho is designed specifically for Indians, while Dukaan is designed for global use but features India-specific plans and services.
Step 2: Front-End
Now that you've decided on a back-end platform, it's time to customize the front end. This is where you can personalize your consumers' interface to browse and buy products from your online store.
You will have various templates and design options to customize your online business, but keep it basic by not adding anything. There are paid and free templates accessible on all platforms; choose what best suits your needs.
However, we advise you to transition to a unique design after you generate revenue by engaging a UI/UX designer. But for now, keep it simple and efficient, and don't rush into things; instead, keep it as simple as possible.
Step 3: Operation
This is a crucial aspect frequently overlooked because it is simple to maintain in a physical store. A POS management system, on the other hand, is extremely necessary for controlling inventory, sales, and statistical activities.
Having this type of system in place is even more critical because it may be directly connected to your eCommerce shop and ensure that you discover the suitable system or handle it manually properly.
Although physical businesses are experts in operations, consider managing physical and online inventory together and keep track of things you sell offline so that they are deducted from your online system.
So, you already have a physical store; as previously stated, use the same stock; however, to manage your stock to suit the eCommerce audience, it is entirely up to you to decide how much you wish to automate logistics; if you are new to the online world, we suggest doing it manual process first and then opting for automation.
Step 4: Product Variety
It is critical to recognize that the number of products is not always a determining factor in the performance of an eCommerce since some single-product sites do better than sites offering a diverse selection of products.
Also, keep in mind that you will have to ship these products, so the principle of an eCommerce site is nearly the same as that of a shop, so choose products that you believe have value in the national market and customers are willing to wait for shipment days, as well as a fast and quick delivery partner, which we will discuss later.
How you present your products will also remain important for you to gain sales, and it is entirely up to you to choose the proper strategy for selling online. If you are just getting started in eCommerce, we recommend that you start by uploading your physical store's best-sellers.
This will make the initial period much easier for you, and keep in mind that your website is the equivalent of your shop window, so treat it with the same care and commitment, or you may lose your entire reputation and online score.
Step 5: Shipment
Product shipment has an impact on customer satisfaction and can bring you new customers as well as lose them. Fast delivery with tracking has become the norm in eCommerce, and some sites are taking this notion to new heights by giving free delivery with a specific minimum spend.
You must get into a partnership arrangement with a delivery service. Because you are new to the online market, we recommend choosing one with lower rates so that it does not significantly impact your gross profit margin.
Step 6: Product Pricing
You must already have set price points in your physical store that you can use as a point of reference for your eCommerce web business. However, keep in mind that when listing rates for online businesses, you must account for additional charges such as delivery or other taxes.
You can either include these charges in your selling price or set them aside when ordering. While developing your eCommerce site, you will almost certainly encounter new competitors, some of whom may employ aggressive pricing techniques.
This can be difficult to compete with. It becomes part of your duty to develop the correct persuasive selling arguments to persuade customers to buy from your site rather than your competitors.
Some may have aggressive pricing strategies that are difficult to compete with. Still, you are responsible for uncovering the proper convincing selling points to persuade customers to buy from your internet business rather than your competitors.
A physical shop can be advantageous when selling online because it does not provide customers the same level of service as they would receive in a regular shop, similar to how a restaurant that delivers food does not provide table service. Still, you are at your convenience, so that is what matters.
Once all of these points have been set, your eCommerce site is ready to receive orders, but you still have a physical store to maintain, so how do you manage them both?
Enhancing the purchasing experience between your physical and eCommerce stores is feasible. It is entirely up to you to create an experience on both platforms that is manageable and easily operable without problems.
Make sure not to mix inventory and confuse counting; preserve a digital and physical record of everything sold, track which products sell the most, and design your tactics and eCommerce shop accordingly.
eCommerce Laws in India
The Indian eCommerce industry has been on an upward trend and is predicted to surpass the United States to become the world's second-largest eCommerce market.
With the eCommerce revolution and the reality that this is merely the beginning of India's technology sector, there is little doubt that a regulatory framework for connecting many arms of the government is required.
With the rapid growth of eCommerce in the country, there is an urgent need for a proper framework. Don't worry; there is one essential for any entrepreneur or business owner to understand and be aware of.
In terms of the regulatory framework controlling eCommerce activities, numerous ministries and departments of the Indian government deal with various aspects of eCommerce. The Ministry of Electronics and Information Technology is in charge of the technical components of eCommerce via the Information Technology Act and data privacy concerns.
The Department of Consumer Affairs is in charge of consumer protection, while the Department of Promotion of Industry and Internal Trade is in charge of foreign investment issues in eCommerce.
The Department of Commerce handles all WTO discussions on eCommerce. Still, no special statute controls such activities, which are covered by myriad rules and regulations applicable to different portions of the eCommerce value chain.
Some of these laws are the responsibility of the central government, while others are the responsibility of state governments. An eCommerce business can be registered as a corporation, a partnership, a limited liability company, or a sole proprietorship.
A memorandum with the aim, the liability of members, the capital clause of the company, and the article outlining the powers of the management are all essential for creating a private limited company.
Registration for goods and services tax (GST) is required if yearly sales or turnover exceeds 20 lakhs or ten lakhs if the establishment is located in the northeastern states. The Information Technology Act of 2000 is India's sole cyber law that covers internet concerns in eCommerce India to some extent.
However, the IT Act focuses mostly on digital signatures and related issues, requiring eCommerce entrepreneurs and owners to exercise cyber law due diligence in India.
Section 79 of the Information Technology Amendment Act of 2008 specifies the circumstances under which an intermediary will not be held accountable for any third-party information, data, or communication link made available or maintained by the party.
Data protection has been made more explicit with the addition of Clause 43A, which compensates individuals whose personal data may have been violated by a company. Section 72A specifies the penalty for disclosing information violating a legal contract.
Any person, including an intermediary, who has access to any material that contains personal data regarding another individual as part of a legitimate contract and discloses it without the person's consent faces imprisonment for up to three years and a fine of five lakhs.
Section 69 on crimes against national security has been strengthened for interception and surveillance. In contrast, Sections 66 and 67 on hacking and obscene material have been revised by splitting them into more crime-specific subsections, making cybercrimes punished.
Moreover, a license from the Reserve Bank of India is required to authorize online payment recipients and disbursements of eCommerce activity. Payment and settlement systems are governed by the Payment and Settlement Act of 2007 (PSS Act) and the Settlement System Regulations of 2008.
According to Section 4 of the PSS Act, no one other than the RBI may establish or run a payment system in India unless authorized by the RBI. Since then, the RBI has allowed payment system operators for prepaid payment instruments, card schemes, automated teller machines, cross-border inbound transactions, networks, and centralized clearing arrangements.
In 2018, the government released a draft of a much-needed eCommerce policy addressing domestic and foreign concerns. The draft regulation includes several helpful features from eCommerce players, such as the recommendation of a central register for KYC to lower the cost and burden of the KYC compliance payment system.
Similarly, the option to have a controlling stake despite minority participation by the promoters will help young entrepreneurs grow and seek financial backing without giving up control of their organization.
Many criticized the draft eCommerce policy since it was viewed as a progressive step, and this policy must be viewed in light of international eCommerce trends.
The WTO proposals on eCommerce tend to cover everything under the sun, including physical trade, payment systems, consumer rights, international mail, telecommunication networks, source codes, etc.
Suppose all of these issues are being considered in the WTO. In that case, they may be negotiated in the future, and the government must be aware of its landing zones in international discussions on various aspects of eCommerce.
eCommerce in India is set to transform how businesses function, and many internet companies are entering the Indian eCommerce sector to gain a first-mover advantage. However, it has been discovered that many eCommerce businesses do not adhere to the norms and regulations governing the eCommerce industry.
This is partly because eCommerce laws in India are still evolving. India does not have any dedicated laws for various eCommerce activities since it is essential to have a public policy standpoint and require specific rules and regulations to protect consumers from wrongdoings.
Online sales of prescribed drugs in India are some cases where the government has to establish specialized legislation on these issues as applicable in other nations.
In the United States, the Health Insurance Portability and Accountability Act of 1996 and the Health Information Technology for Economic and Clinical Health Act are two statutes that address the medico-legal and techno-legal aspects of eHealth and telemedicine.
However, the India FDI Policy defines two models of eCommerce rules.
The marketplace-based model of eCommerce is defined as the registration of an eCommerce business on a digital and electronic network to function as a facilitator between buyer and seller. For the service it provides, the marketplace charges sellers a commission.
An eCommerce firm that operates in online selling through an inventory-based model, with a supply of products and services offered directly to clients. The seller is an online retailer that stocks it directly from brands and sellers.
Furthermore, according to the Consolidated FDI Policy Circular 2015, FDI up to 100% by automatic route is permitted in B2B eCommerce legislation but not in B2C eCommerce laws.
- A manufacturer can sell its items made in India via eCommerce retail.
- A single-brand retail trading organization that operates through brick-and-mortar stores is authorized to conduct retail trade via eCommerce.
- It is allowed for an Indian manufacturer to sell its single-brand items through eCommerce. However, the investee business owns the Indian brand and makes at least 70% of its products in-house, and sources the remaining 30% from Indian manufacturers is not an Indian manufacturer.
A payment system is a method that allows money to be transferred between a payer and a beneficiary. It involves a stock exchange but does not include a clearing, payment, or settlement service and is required to follow relevant RBI guidelines on online payment.
An eCommerce company must be eligible to serve as a payment system, and a Nodal Account must be operational to settle merchant payments on an intermediary's online eCommerce platform for that intermediary to collect payments electronically.
Every eCommerce company must follow and meet the labeling and packaging regulations outlined in the Legal Metrology Act of 2009, the Food Safety and Standards Act of 2006, the Drugs and Cosmetics Act of 1940, and other applicable laws.
The online platform is required by the Legal Metrology Act 2009, read with the Legal Metrology Rules, 2011, to provide the appropriate details about the objects being exhibited. They must contain information such as size, weight, and other qualities on the product page itself.
The Sale of Goods Act of 1930 governs what information an entity's sales and shipping policy must provide, such as guarantees, terms, and the transfer of ownership of commodities. Furthermore, the policy requires the entity to specify whether or not return/refund options are available.
The IT Act governs the standards for electronic contract validity, proposal communication, and acceptance, contract establishment between buyers, sellers, and intermediaries, proposal withdrawal, and any online platform's terms of service, privacy policies, and return policies.
Under the IT Act, eCommerce enterprises must comply with the Information Technology Rules 2011, and intermediary websites and the material they show will be governed by the Intermediary Rules 2011.
All trademarks and copyright laws for the products/text/symbols intended to be used must be secured. While India has a well-defined legal and regulatory framework for protecting intellectual property rights, the laws have yet to be completely updated for complete efficiency in the virtual world.
Except for a few legal statements, there is no law to prevent domain name deceit and misuse. Indian case law is scarce on the jurisdiction in the eCommerce industry, and several transactions make conflict resolution challenging, particularly in the B2C/D2C sector.
Many municipal statutes, in general, allow for long-arm jurisdiction, which means that the execution of such local regulations has extraterritorial application if such an act or omission has specific illegal or unfavorable effects within the country's territory.
Formal prerequisites for registering a private company:
- The business must have a minimum of 2 and a max of two hundred shareholders, as well as two to fifteen directors.
- There is no legal minimum paid-up capital requirements for private limited companies.
- Directors and shareholders must provide proof of identity through government-issued identification cards such as PAN cards or AADHAR cards.
- Dedicated evidence of address, such as a telephone or an electricity bill, is no more than two months old from the submission date.
- Address evidence of the registered office, such as water and energy bills, as well as NOC from the proprietor and the leasing agreement, must be submitted.
- The property deed must be enclosed if the office is located on the entity's property.
The formal method for forming a Private Company is as follows:
- Acquire the Digital Signature Certificate, which directors and shareholders normally obtain. Since the registration process went online, the DSC has become unavoidable because the paperwork must be digitally signed and uploaded to the MCA portal.
- Obtain the DIN number, a unique eight-digit number assigned to directors by the MCA (Ministry of Corporate Affairs). It should be noted that every director of the company is required to have a DIN number.
- The company name now enters the picture, as it is the most significant business component because it will be with the company forever. The application must be filed using the form INC-1, which allows the applicant to list up to 5-6 names in the order of choice.
However, care must be taken while selecting a name so that it does not sound identical to the names of existing firms or brands. The applied-for name is held in reserve for the applicant for sixty days, during which time the applicant must complete the company's registration.
- After completing the following prerequisites, submit an application for the certificate of incorporation using the SPICe Simplified Proforma for Incorporating a Company Electronically form, as well as the forms for the MoA (Memorandum of Association) and AoA (Articles of Association).
Following the verification of the papers and submission of the forms, the RoC Registrar of Companies issues the Certificate of Incorporation along with the PAN and TAN Numbers.
After acquiring the Certificate of Incorporation, an account in the company's name must be opened in an authorized bank to carry out the firm's financial transactions. The first and most important step in starting a business is forming a company and providing it with legal status.
This would surely bestow the organization with legitimacy and goodwill, and the procedure involved in registering a company appears arduous. Therefore, contacting specialists to register the company can make this process much more tolerable.
Registering an eCommerce business trademark
A trademark can be a logo, phrase, combination of words, symbols, or number that distinguishes a brand in the market. It is a significant corporate intellectual property since registering a trademark prevents competitors from utilizing identical names or trademarked property.
This enables businesses to create a comprehensive brand identity by allowing buyers to associate multiple visual cues with their products. These signals turn into distinctive selling characteristics for the brand, assisting them in popularizing their items.
It also allows firms to distinguish themselves from the competition. It is worth noting that the Department of Promotion of Internal Trade and Industrial Policy has cut the application fee for registering a trademark in one class by half for startups registered as MSMEs under the Udyog Adhaar Scheme.
The following are the essential characteristics of a trademark:
- It aids in the authentication of a trademarked service or product and grants the brand legal rights over visual aspects that distinguish them.
- Associating with a reputable manufacturer ensures the quality of the product and service.
- It facilitates the promotion of a product or service while providing legal protection against imitation and imitation products.
- It facilitates the introduction of a product into new markets and segments and allows the company to create stronger goodwill, trustworthiness, and confidence.
There are numerous sorts of trademarks available on the market:
- Shapes in 3D
- A brand can be represented by a combination of letters and numbers
- The brand's name
- Soundtracks in audio format
- Design a logo or a graphic
Any person or company can apply for a trademark or legal organization that sells any product(s) or service(s), and a "TM" registration can take between 18 and 24 months to complete. Following successful registration, businesses can use the "®" (registered symbol) with their "TM" to highlight their registration.
Businesses will also obtain a registration certificate to ensure the legal protection offered by the Trademark Office, and a registered "TM" is valid for ten years from the filing date, after which trademark holders must renew the "TM" to maintain protection.
The following documents are required to apply for a trademark:
- A copy of your trademark or whatever you want to register.
- Details about the applicant and the product and service you want to trademark.
- If the "TM" is already in use, include the date of usage on the application, including a power of attorney (optional).
Here's how to register a trademark for an eCommerce business in India:
- Since trademarks have to be distinct and genuine, businesses should conduct research and public searches to determine the availability of a "TM." Applicants must check whether equivalent trademarks are available before applying to ensure their application is not rejected.
- Once you've decided on a trademark, register an application with the Indian Trademark Registry, which has Mumbai, Delhi, Kolkata, and Chennai offices. Furthermore, the authorities now allow firms to file applications online. However, it is recommended that you get a professional's assistance to ensure no errors in the application.
- Furthermore, once an application has been received, the inspector analyzes it and undertakes a formal examination between 12 and 18 months, as previously said. After the inspection, they publish the "TM" in the Trademark Journal.
- During the process, users can oppose "TM" registration. The applicant must attend a fair hearing if opposition develops and justify their right to register the mark.
- Following a successful clearance, the "TM" Office issues a registration certificate, allowing you to use the "®" symbol. However, the applicant must renew the "TM" every ten years to maintain protection.
The odds of establishing a profitable eCommerce business in India
Many early-stage concerns for online merchants, such as infrastructure awareness and payments, have been addressed throughout the article. However, there are still a few more hurdles and chances in building a viable eCommerce business in India.
The pricing war in the marketplaces is fierce, with eCommerce platforms offering steep discounts and cashback on everything from home appliances and technological equipment to fashion and apparel.
Heavy discounts are offered to entice ordinary Indian internet customers, who consider discounts the second most important factor affecting their purchase decision. However, because most retailers utilize the same vendor, there isn't much difference in discounted products.
The price war may not be a concern for major eCommerce businesses. Still, for small-time retailers and startups expanding their eCommerce venture, this business strategy is unsustainable and will damage the financial sheet at the end of the year.
Most eCommerce businesses in India operate on an inventory-based strategy. To reduce their inventory, they work on a sales-on-return approach with vendors, which implies that if a product is not sold within a certain period, the vendor will take it back.
Such setups work with large shipments each day and are uncontrollable. Every year there is at minimum 10-15% of unsold stock in the warehouse, which, when combined with the expense of storing these goods, takes a significant toll on the earnings of the eCommerce business in India.
Furthermore, RTO orders are a hazard to any eCommerce firm. The number often increases when business leaders, managers, or owners accountable for the company's shipment and good flow set unrealistic expectations for the workforce.
The RTO covers around 30-40% of the commodities listed online. A return policy is a common business policy that every organization should follow, and we have all the necessary regulations for you.
Similarly, the corporation cannot charge the consumer for adding this cost to the overall product cost. The logistics cost is also significant, particularly in fashion, clothes, and appliances, when they offer image and video catalogs, and the RTO is high.
eCommerce is profitable since it covers vast geographical boundaries with few physical requirements. Technology solutions, such as eCommerce store hosting platforms, are proving to be opportunities being leveraged in eCommerce to cut expenses.
Furthermore, addresses in India are never structured, so clients wind up typing in the wrong city, town, house number, and pin code. Such errors generate order delays, which harm the brand's reputation and build up delayed orders.
In garments and footwear, brands use varied size conversions that buyers may only sometimes find acceptable. Product catalog difficulties abound, including low-quality photographs and videos that adversely impair the purchase experience.
Late returns or reimbursements are another typical issues among eCommerce enterprises in India. The future of eCommerce in India lies in the hands of those who provide a seamless user experience that is not difficult and has limited but organized product listings.
Currently, price is the key aspect that distinguishes online retailers. Still, to expand and flourish, companies may need to identify a product or service differentiator that they can only deliver to distinguish themselves in the market.
Is it worth starting an eCommerce business in India?
eCommerce in India is a part of every business model currently in operation, from B2C to C2G, because this platform allows enterprises to communicate directly with customers and vice versa, all while using the Internet.
Online web store providers handle everything from order processing to payment and other operations. The original eCommerce concept began with the sale and purchase of smart gadgets such as computers and smartphones, but now every product is available through eCommerce.
eCommerce is progressing, with each physical platform fast converting online. As a result of this expansion, even little businesses are becoming large alongside major businesses, with intentions to sell online using the eCommerce business model.
Yes, it is worthwhile to start an eCommerce business in India because the market is growing rapidly, the opportunities are plentiful, it provides a limitless audience with a borderless operation, it saves the majority of the costs compared to brick-and-mortar stores, and it has all of the other benefits discussed in this blog.
We have also experienced the negative side of this industry to give you a thorough grasp of the ups and downs, as no work is done correctly or successfully without dedicated dedication and consistency.
Whether your product is single or multiple, if you are diligent and use the tools mentioned earlier and methods correctly, you can achieve great success and contribute significantly to India's eCommerce boom.
Now that you've gotten this far don't let that layer of anxiety hold you back from moving large and forward. Take it off and be confident in your thoughts before executing your plan since it's always 5% plan and 95% execution.