How to Sell courses online in India to make money (in 2023!)

How to Sell courses online in India to make money (in 2023!)

Photo by Kaleidico / Unsplash

There are two ways you can earn money by selling courses online in India. First is by creating your website and marketing it. The second is to teach on other platforms like Udemy. We will discuss each one of these in detail.

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How to Sell courses online in India to make money (in 2023!)

Photo by Kaleidico / Unsplash

Table of contents

Introduction:
Selling courses online in India is a great way to reach a larger audience and make money. It takes dedication, hard work, and commitment to create quality content for your course and market it.

But, the rewards of selling courses online in India are worth it. You can reach out to people from all over the country who may be interested in what you offer. So donโ€™t be afraid to take the plunge and start selling courses online in India today!

๐Ÿ’ก
According to the latest statistics from 2022, the Indian eLearning market is expected to reach $2.32 billion by 2023, a growth of over 11% from the previous year. This is due to the increasing demand for online courses in India, fuelled by the growing internet penetration and digital education initiatives across the country.

There are two ways you can earn money by selling courses online. First is by creating your website and marketing it. If you are looking at teaching yourself and making money, then use the second way.

Use websites like Udemy or Unacademy to gain a percentage of the course you teach at these websites. We will discuss each one of these in detail.

Method 1: 10 Steps to selling courses on your website.

If you have decided to do it all by yourself and start selling courses online on your website, then follow these simple steps on How to sell online courses:

1. ๐Ÿ”Ž ๐Ÿ“Š ๐Ÿง Choose a Niche.

Before selling courses online in India, you must decide which niche you want to focus on. It could be anything from business, technology, finance, health, and wellness. Or even about physics, maths, IAS, or any other subject that interests you.

2. โœ๏ธ ๐Ÿ“ ๐Ÿ‘Œ Create Quality Content.

Once you have decided on the niche for your course, itโ€™s time to create quality content for it. Ensure that your content is engaging and informative so that people are interested in buying your course.

You can also consider creating videos or podcasts for your course, as these are more engaging than written content.

3. ๐Ÿ“ข ๐Ÿ’ฐ ๐Ÿ‘ฉโ€๐Ÿซ Market Your Course.

After creating the content for your course, itโ€™s time to start marketing it online in India. You can use various social media platforms like Facebook, Instagram, and Twitter to promote your course and reach out to potential customers. You can also use paid advertising options like Google Ads or Facebook Ads to reach a larger audience.

4. โœจ ๐Ÿค ๐Ÿ‘ฉโ€๐Ÿ’ป Set Up an Online Store.

An online store is essential for selling courses online in India. You can create your website using WordPress, Shopify, or Magento to set up your online store.

5. ๐Ÿ’ณ โœ… ๐Ÿ” Accept Payments Securely.

To ensure secure payments from customers when they buy your courses online in India, you need to integrate payment gateways into your store.

Popular payment gateways in India include Paytm, Razorpay, and Instamojo, which offer secure payment options for Indian customers.

6. ๐Ÿ’ฐ ๐Ÿค๐Ÿผ ๐Ÿ”— Use Affiliate Marketing.

Affiliate marketing is another great way of promoting and selling courses online in India. You can partner with bloggers or influencers who will help promote your courses through their networks.

They earn a commission when someone purchases the course through their link or referral code.

7. ๐Ÿ“ง โœ‰๏ธ ๐Ÿš€ Promote Through Email.

Email marketing is another effective way of promoting and selling courses online in India.

It helps you reach out to potential customers interested in purchasing the course from you without any external help or influence from third-party sources like affiliates or influencers.

8. ๐Ÿค– ๐Ÿ‘ฉโ€๐Ÿ’ป ๐Ÿ“ˆ Leverage Search Engine Optimization (SEO).

SEO is one of the most important factors when it comes to selling courses online in India, as it helps improve the visibility of your website on search engine result pages (SERPs).

Effective SEO techniques such as keyword research, backlinking, and optimizing page titles & meta descriptions will help increase organic traffic and leads from search engines like Google and Bing. Ahrefs or SEMRush can help you with your SEO analysis.

9. ๐Ÿ’ป ๐Ÿคณ ๐Ÿ“ฑ Utilize Social Media Platforms.

Social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc., are great ways of connecting with potential customers who may be interested in purchasing the courses you offer.

You can create social media pages dedicated to promoting the courses being sold by you, post regular updates about new offers & discounts, and share testimonials & reviews of satisfied customers.

You can also run targeted ads on these platforms based on user demographics & interests.

10. ๐Ÿ“Š ๐Ÿ” ๐Ÿ’ฏ Check Your Performance.

Last but not least, make sure that you check & analyze how well each campaign is performing by tracking key metrics such as website visits, conversions, and cost per acquisition. You can do this using analytics tools such as Google Analytics & Hotjar.

They help you optimize campaigns accordingly & get maximum returns on investment (ROI) from them.

Selling courses online in India is a great way to make money and reach a larger audience. But, it is important to ensure that you create quality content, market your course, and set up an online store with secure payment options to ensure customers have a smooth experience when they buy your course.

Additionally, leveraging SEO, social media platforms, and affiliate marketing can help you increase visibility and reach more potential customers.

Finally, donโ€™t forget to track key performance metrics using analytics tools so that you can optimize campaigns for maximum ROI.

Method 2: Online Teaching Platforms in India to Earn Money

The demand for online teaching has grown in India due to the Covid-19 pandemic. With more schools and universities shifting to online classes, there is an urgent need for teachers who can teach online. This part will provide a comprehensive guide on teaching online in India.

โ€œOnline teaching is the future of education, and Iโ€™m so excited to be a part of this innovative wave.โ€

- Unknown

List of Popular Online Teaching Platforms in India:

1. Unacademy.

Unacademy is one of India's most popular online teaching platforms. It provides courses and tutorials in various subjects like mathematics, science, English, history, and others. You can create your course or join as a teacher with existing courses on Unacademy. The platform also provides tools such as lectures, quizzes, and tests to help you deliver effective lessons.

๐Ÿ’ก
Unacademy has over 10 million monthly active users in India, making it the largest online learning platform. In 2021, Unacademy recorded 2.3 billion minutes of learning on its platform, a 256% increase from 2020.

2. Vedantu.

Vedantu is another popular online teaching platform in India that allows you to teach students from grades 6-12 across the country. You can teach topics such as maths, science, languages, and social sciences through live interactive sessions powered by their AI-enabled learning platform, TutorCloud.

๐Ÿ’ก
Vedantu, an Indian ed-tech startup, has seen rapid growth in its user base over the past year. In 2022 it had over 8 million registered users across India, making it the fastest-growing online tutoring platform.

3. UpGrad.

UpGrad offers courses for professionals looking to upgrade their skills or pursue higher education degrees from leading universities such as IITs and IIMs in India. As a teacher on UpGrad, you can create your course or join existing ones to help students learn new skills or gain knowledge about their chosen field of study.

๐Ÿ’ก
UpGrad has helped over 500,000 students in India acquire new skills and enhance their career prospects since its launch in 2015. The platform has seen a 20% year-on-year growth in the number of Indian students enrolling in its courses. It is currently India's largest online education platform, with more than 1 million users.

4. Byjuโ€™s.

Byjuโ€™s is one of the leading edtech companies in India. It offers interactive learning experiences through its app and website-based products like BYJUโ€™S Classes, BYJUโ€™S Learning App, and the Learning Map series, among others. As a teacher at Byjuโ€™s, you can create your content or join existing ones so that students can enjoy your expertise while learning at home through interactive videos, quizzes, and activities designed by education technology and pedagogy experts.

๐Ÿ’ก
Byjus has reached over 55 million registered users across India in 2022, making it the largest e-learning platform in the country.

5. Khan Academy.

Khan Academy is an international non-profit organization that offers free educational resources, including lectures, exercises, and assessments related to math, science, and other topics for grades K-12 worldwide, including India. As a teacher at Khan Academy, you can create content for students across different age groups so that they can enjoy your expertise while learning at home through interactive videos and assessments powered by this innovative platform.

๐Ÿ’ก
Khan Academy has seen a growth of over 30% in India in 2022, making it one of the fastest-growing online learning platforms in the country.

Process for Each Platform

1. Unacademy:

  • To start with Unacademy as an educator, sign up on the official website using your email address or Google account.
  • After creating an account, select the โ€˜Teach Nowโ€™ option. This will take you through the steps necessary to become an educator on the platform.
  • Now, fill out personal information, upload a profile picture, upload sample content & set up payment details.
  • Finally, submit your application.

Once Unacademy has reviewed it, you can start teaching on its platform.

2. Vedantu:

  • First, sign up using your email address to start with Vedantu as an educator.
  • After creating an account, please fill out all personal information such as name, date of birth, qualification experience, etc.
  • Then upload sample video lectures according to topic/subject and short description.

Once the Vedantu team has reviewed it, you can start teaching through live classes powered by TutorCloud.

3. UpGrad:

  • To get started with UpGrad, sign up using your email address.
  • After creating an account, fill out all personal information such as name, date of birth, qualification experience, etc.,
  • Then upload sample course material according to topic/subject and a short description.

Once it has been reviewed by the UpGrad team, you can start teaching through their innovative learning platform.

4. Byjuโ€™s:

  • Sign up using your email address to get started with Byjuโ€™s.
  • After creating an account, fill out all personal information such as name, date of birth, qualification experience, etc.,
  • Then upload sample video lectures according to topic/subject and a short description.

Once Byju's team has reviewed it, you can start teaching through live classes powered by their AI-enabled learning app.

5. Khan Academy:

  • First, sign up using your email address to start with Khan Academy.
  • After creating an account, fill out all personal information such as name, date of birth, qualification experience, etc.,
  • Then upload sample video lectures according to topic/subject and short description.

Once the Khan Academy team has reviewed it, you can start teaching through live classes powered by their innovative learning platform.

"The online education system is a boon to our country as it democratizes access to quality education, even in remote areas. As teachers explore and experiment with newer ways of teaching in the virtual space, they will be able to reach out to more learners, helping them achieve success."

- Smriti Irani, Minister of Women and Child Development, Government of India.

Teaching online is a great way to help students learn and grow while allowing you to work from the comfort of your home. With the right platforms and tools, you can become an effective teacher and make a difference in the lives of students across India.

So donโ€™t wait any longer; get started today and enjoy the rewards of being an online teacher!

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